Brand Tone

Nostalgic, Sentimental, and Encouraging

Brand Values

• •Preservation of Memories
• •Intentional Remembering
• •Quality and Craftsmanship
• •Connection
• •Simplicity

Best Practices

• •Lead with Emotion: Always focus on the sentimental value and the "why" behind the product. Use words like "cherish," "preserve," "remember," and "connect."
• •Use "You" and "Your": Address the customer directly to make the experience personal. Frame the product as a tool for their story, their memories, and their life.
• •Highlight the "Giftable" Angle: Many customers purchase Timeside journals as gifts. Regularly include copy that suggests the products are a "thoughtful gift" for parents, friends, teachers, and loved ones.
• •Emphasize Ease of Use: Reassure potential customers that no journaling experience is needed. Mention the "guided prompts" and how they make it simple to record memories without the pressure of a blank page.
• •Incorporate Quality Cues: Casually mention the American-made quality and premium paper when appropriate. This reinforces brand value and justifies the price point without sounding overly technical.

Social Perception

The brand is perceived as high-quality, unique, and perfect for gifting. Customers express positive sentiment, often wishing they had discovered the products sooner, reinforcing its value in preserving memories. It holds a 5.0 rating on Faire, indicating strong customer satisfaction.

Copy Examples

• •Some moments are too good to be trusted to memory alone. Where will your next chapter take you? ✈️ #Timeside #TravelJournal #CaptureTheJourney
• •From the concerts that defined your youth to the funny things your kids say, some memories deserve a special home. Our guided journals make it easy to capture every detail. Find the perfect journal today.
• •Your life is a story worth telling. This guided journal helps you document it all, from cherished childhood memories to the lessons you've learned along the way. With thoughtful prompts for every chapter of your life, you can create a priceless keepsake for yourself and for generations to come. Don't let your story go untold.
• •Don’t Let Another Memory Fade Away.
• •Your life is full of stories. We help you write them down. ✍️ #Journaling #MemoryKeeping #TimesidePress