Brand Tone

Charming, Professional, and Whimsical

Brand Values

• •Family and Community
• •Uniqueness and Curation
• •Customer Satisfaction
• •Joy and Magic

Best Practices

• •Lead with Storytelling: Frame products not just by their features, but by the stories they could tell or the feelings they evoke. Whether it's an engagement ring or a unique piece of pottery, connect it to a human experience.
• •Embrace the "Aladdin's Cave" Identity: Use descriptive, enchanting language. Words like "treasure," "discover," "unique," "magical," and "wonder" reinforce the brand's whimsical and curated nature.
• •Keep it Personal and Local: Continue to feature the owner and the town of Roscommon in social media and other marketing. This authenticity builds trust and reinforces the brand's community values.
• •Balance Whimsy with Professionalism: While the tone is charming, ensure that copy on the website and for product descriptions remains professional, clear, and informative, highlighting quality and craftsmanship.
• •Engage with Your Audience: Continue the excellent practice of responding to comments and messages personally and warmly. This turns customers into a community and reinforces the value of customer satisfaction.

Social Perception

The public perception is that of a beloved local treasure, viewed as more than just a shop but an experience. It is seen as a 'magical place' and an 'Aladdin's Cave,' a destination for discovery and wonder. The personal involvement of the owner in social media content fosters a warm, authentic, and trustworthy image.

Copy Examples

• •Some treasures are meant to be worn. Discover the story waiting within our latest collection of hand-picked silver pieces. Find the one that speaks to you, right here in the heart of Roscommon. #TimePiecesRoscommon #UniqueJewellery #Roscommon
• •More than a gift, it's a memory. This Christmas, find a touch of magic at Time Pieces, Roscommon's own Aladdin's Cave of wonders. #GiftsOfJoy #ShopLocalRoscommon
• •For over 30 years, our family has been helping yours find the perfect piece. From timeless watches to unique gifts that tell a story, Time Pieces is where Roscommon comes to celebrate life's special moments. Visit us on Main Street.
• •(Owner holding a unique ceramic vase) They say home is a feeling. We believe it's found in the little things—like a piece of art that just makes you smile. Come find your feeling at Time Pieces. We can't wait to see you! #UniqueGiftShop #RoscommonIreland #HomeDecor
• •A Little Sparkle for Your Week. Hello from Time Pieces! As the seasons change, so do our collections. We're delighted to share a few of our favourite new arrivals, each chosen to bring a bit of joy and magic to you and yours. Explore the collection online or pop into the shop for a browse. We're always here to help.