Tono de Marca

Energetic, trendy, and aspirational yet accessible. It's direct, sales-driven, informal, and aligned with social media trends, focusing on outlet prices to make luxury accessible.

Valores de Marca

• •Value for Money
• •Quality and Authenticity
• •Style and Trend-Consciousness
• •Customer Accessibility

Mejores Prácticas

• •Lead with Value: Always start with the most compelling information for your audience usually the brand name and the discount. Phrases like "Blauer a SOLO 129 " are powerful and direct.
• •Use an Energetic and Urgent Tone: Incorporate dynamic language, exclamation points, and emojis ( , ✨, 💯, ) to create excitement. Use phrases that imply scarcity and encourage immediate action, such as "limited sizes," "unique pieces," or "when they're gone, they're gone."
• •Be Visually Descriptive: In captions, briefly describe the product in an appealing way. Instead of just "Jacket," use "Blauer donna in piuma d'oca" (women's Blauer down jacket) to highlight quality and specific features.
• •Balance Aspiration with Accessibility: Mention high-end, aspirational brands by name but always pair them with the accessible "outlet price" or "sconto." This is the core of the brand's identity.
• •Maintain a Clear Call to Action (CTA): Every post should guide the user on what to do next. Whether it's "Vieni a trovarci" (Come visit us), "Shop now," or "Spedizione in tutta Italia," the next step should always be clear to both local and national customers.

Percepción Social

Perceived as a reliable destination for authentic, discounted brand-name fashion. It is seen as a go-to for fashion deals, providing significant savings on popular and luxury brands, and a modern, relevant retailer particularly for younger consumers, serving both local and national customers.

Ejemplos de Copy

• •Headline: Stop scrolling. Your new favorite sneakers have arrived. Body: The latest Alexander McQueen collection just hit our shelves. Clean lines, bold style, and an outlet price you won't find anywhere else. Pezzi unici, taglie limitate. Don't wait. CTA: Shop now via the link in bio! Spedizione in tutta Italia. #TimeOutlet #AlexanderMcQueen #Sneakerhead #NuoviArrivi #GioiaTauro
• •On-screen text: POV: You found the perfect outfit for this weekend AND it's 50% off. Caption: Your weekend look is sorted! Total look by Guess available now in-store and online. We believe great style shouldn't break the bank. What do you think of this combo? Hashtags: #TimeOutlet #Guess #OutletFashion #Sconti #PerTe #AndiamoNeiPerte #FashionReel
• •Headline: SALDI FINO AL 70%! The Brands You Love, For Less. Body: This is not a drill. Get up to 70% off on Blauer, Dsquared2, Calvin Klein, and more. Your wardrobe upgrade starts here. CTA: SHOP THE SALE
• •Subject: Psst... New Drops & Exclusive Deals Inside. Body: Hi [Customer Name], want to be the first to know? We've just added new pieces from your favorite designers to our collection. From iconic Balmain jackets to essential everyday wear, discover high fashion at prices that make sense. CTA: Explore New Arrivals
• •Headline: Stile e Risparmio a Gioia Tauro! Body: Why travel for deals? TIME OUTLET brings the best brands right to your doorstep. Vieni a trovarci in Contrada Donna Camilla to discover incredible offers on men's and women's fashion. Support local and stay stylish! CTA: Get Directions