Brand Tone

Friendly and Welcoming, Enthusiastic and Passionate, Knowledgeable and Helpful, Community-Oriented, Playful and Whimsical, Nostalgic

Brand Values

• •Quality and Durability
• •Imagination and Creativity
• •Community Engagement
• •Customer Service
• •Curated Selection
• •Joy of Play
• •Supporting Local

Best Practices

• •Always Prioritize Friendliness and Warmth: Every piece of communication should feel approachable and welcoming, like a friendly neighbor. Use inclusive language.
• •Inject Genuine Enthusiasm: Let your passion for toys and play shine through. Use positive language, exclamation points where appropriate (but don't overdo it), and share excitement about products and events.
• •Highlight Community Connection: Regularly mention local events, neighborhood news (if relevant), and use terms that resonate with Chicagoans. Emphasize the 'local toy store' aspect.
• •Speak with Knowledge, Not Jargon: While showcasing expertise, avoid overly technical terms. Explain the benefits of toys in a way that's easy for parents and gift-givers to understand, focusing on fun and development.
• •Embrace Playfulness and Imagination: Use descriptive, evocative language that sparks the imagination. Don't be afraid to be a little whimsical or nostalgic, aligning with the 'timeless' nature of many toys. Ask questions to engage your audience and invite them into the world of play.

Social Perception

Beloved Local Gem, Go-To for Unique Finds, Knowledgeable and Trustworthy, Family-Friendly Atmosphere, Community-Focused, A 'Real' Toy Store Experience

Copy Examples

• •Instagram Post (New Arrival): 'Spark little imaginations with our latest arrivals! ✨ From classic wooden blocks that build worlds to whimsical craft kits ready for adventure, we've got just the thing to make playtime magical. Swing by our Lincoln Square haven and let our toy experts help you find the perfect treasure! #TimelessToys #ChicagoKids #NewToys #PlaytimeAdventures #ShopLocalChicago'
• •Facebook Event Promotion: 'Get ready for some story time magic! 📚 Join us this Saturday at 11 AM as local author [Author's Name] reads from their charming new children's book. It's the perfect weekend treat for your little bookworms! Fun, giggles, and maybe even a special character appearance guaranteed! See you there, neighbors! #StoryTime #ChicagoEvents #KidsInChicago #TimelessToysCommunity #LincolnSquare'
• •Website Homepage Banner: 'Rediscover the Joy of Play. At Timeless Toys Chicago, we handpick every toy, game, and book to inspire creativity, laughter, and unforgettable memories. Come explore our wonderland of fun in the heart of Lincoln Square!'
• •Email Newsletter Snippet (Staff Pick): 'Our very own Sarah is raving about the new [Toy Name]! 'It's incredibly engaging and perfect for fostering problem-solving skills,' she says. 'Plus, it's built to last through hours of enthusiastic play!' Stop by and see why it's our top pick this week for curious minds! #StaffPick #ToyExperts #QualityToys #TimelessFun'
• •Promotional Tweet/Short Post: 'Rainy day blues? 🌧️ We've got the cure! Puzzles, games, and creative kits galore to turn any afternoon into an adventure. What's your family's favorite way to play indoors? #IndoorPlay #FamilyFun #ChicagoToys #TimelessToys'