Brand Tone

friendly, approachable, and customer-focused

Brand Values

• •Quality
• •Affordability/Value
• •Customer Satisfaction
• •Sustainability/Ethical Sourcing
• •Variety and Choice
• •Functionality and Coziness

Best Practices

• •Use Welcoming and Inclusive Language: Employ phrases like "we're here to help," "welcome to our store," and address the customer directly in a friendly manner.
• •Highlight Key Values Consistently: Regularly weave in mentions of quality materials, fair pricing, family ownership, sustainable practices, and the coziness/warmth your rugs provide.
• •Keep it Simple and Clear: Avoid overly technical jargon. Describe products in a way that is easy to understand and focuses on the benefits for the customer (e.g., "easy to clean," "soft on your feet").
• •Emphasize the "Why": Connect with customers by sharing the story behind the brand – the family aspect, the commitment to good working conditions, and the desire to help people create comfortable homes.
• •Maintain a Helpful and Approachable Demeanor: Ensure all communications, from product descriptions to customer service interactions (even if automated), reflect a willingness to assist and make the customer feel valued.

Social Perception

Customers generally perceive the brand positively, appreciating the value for money, product quality and safety (OEKO-TEX certification), and the family-owned business aspect. There is a mostly positive sentiment regarding shipping and returns, with the free shipping and 30-day return policy being favorable.

Copy Examples

• •Headline: "Find Your Perfect Rug, Without Breaking the Bank." Body: "At RugYourHome, we believe everyone deserves a beautiful, high-quality rug. As a family-owned business, we work directly with manufacturers to bring you a huge selection of styles at prices you'll love. Cozy up your home today!"
• •Product Description Snippet (for a polypropylene rug): "Spill-proof style meets family-friendly comfort! This durable and OEKO-TEX certified rug is made for real life. Easy to clean and soft underfoot, it’s the perfect way to add warmth and personality to your living room, worry-free."
• •About Us Teaser: "More Than Just Rugs, We're RugYourHome. For over 20 years, our family has been dedicated to helping you create a home you love. We handpick quality, sustainably made rugs from Turkey, ensuring fair practices and unbeatable prices. Come say hi and let us help you find your perfect match!"
• •Email Subject Line: "Psst... Your Dream Rug Might Be On Sale! 😉" Email Body Snippet: "Hey [Customer Name], looking to add a touch of warmth and style to your space? Discover our latest collection of beautiful, high-quality rugs – now with special prices on select designs! We're here to help you rug your home, beautifully and affordably."
• •Call to Action Button: "Discover Your Cozy" or "Find Your Style & Savings"