Brand Tone

Aspirational yet Accessible, Friendly and Engaging, Trustworthy and Professional, Contemporary and Trendy

Brand Values

• •Quality and Craftsmanship
• •Authenticity
• •Individuality and Self-Expression
• •Customer Connection and Community
• •Timelessness
• •Accessibility of Luxury

Best Practices

• •Understand Your Audience Segments: Tailor the nuance of your tone slightly depending on the platform and the product. For instance, TikTok can be more playful and trend-driven for permanent jewelry, while communications about high-value watch sales should emphasize trust and expertise.
• •Embrace "Accessible Luxury": Use language that is sophisticated and aspirational but also warm, inviting, and inclusive. Avoid overly exclusive or intimidating jargon, especially for the contemporary jewelry line.
• •Highlight Values Consistently: Weave in mentions of quality, authenticity (especially for watches), craftsmanship, self-expression, and the "timeless" nature of the pieces in your descriptions and storytelling.
• •Be Authentic and Relatable: Share founder stories, behind-the-scenes glimpses (if appropriate), and customer experiences to build connection and trust. Monica Hsu's story is a valuable asset.
• •Maintain Visual and Verbal Synergy: Ensure that the visual style of your photography and videography aligns with the written tone. High-quality, clean, and stylish visuals for luxury items; bright, engaging, and personal for social media content on jewelry.

Social Perception

Positive Customer Experiences, Trendy and Desirable Products, Good Quality and Value, Founder-Led Appeal, Trusted for Services

Copy Examples

• •Seal your moment. ✨ Our 14k gold-filled permanent bracelets are more than just jewelry – they're a reminder of a special bond, a personal milestone, or simply your unique style. Effortless, timeless, and all yours. Visit us at The Grove or The Americana! #TimelessLuxuryLA #PermanentJewelry #LAStyle #GoldFilledJewelry #LastingMemories
• •The art of time, redefined. Discover curated pre-owned Rolex masterpieces at Timeless Luxury LA. Each timepiece is rigorously authenticated for your peace of mind and backed by our commitment to enduring value. Invest in a legacy. [Link to Watch Collection] #TimelessLuxuryLA #Rolex #LuxuryWatches #PreOwnedLuxury #AuthenticityGuaranteed #LAWatches
• •Your story, your script. ✍️✨ Getting my fave quote engraved on a new piece from @timelessluxuryla! So quick, so cute, and FREE engraving! What would you get? Drop by our Americana or Grove spots! #TimelessLuxuryLA #CustomJewelry #EngravedBracelet #PersonalizedGifts #TikTokMadeMeBuyIt #LAJewelry
• •Timeless Luxury LA: Where enduring elegance meets modern expression. From authenticated pre-owned Swiss timepieces to finely crafted personal jewelry designed to tell your story. Explore collections that last a lifetime. #TimelessLuxury #FineJewelry #LuxuryWatchesLA
• •Just In: Elevate Your Everyday. ✨ Discover the latest arrivals at Timeless Luxury LA – designed by Monica Hsu with passion and a legacy of craftsmanship. Pieces perfect for self-expression and designed to be cherished. Because luxury is a feeling, make it yours. Shop Now. #TimelessLuxuryLA #NewCollection #MonicaHsuDesigns #SelfExpression #FineJewelry