Brand Tone

Aspirational, Dynamic, Confident, and Quality-Focused

Brand Values

• •Quality and Craftsmanship
• •Innovation and Design
• •Exclusivity and Distinction
• •Resilience and Heritage
• •Performance and Strength
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Chart: Clearly define the brand's personality traits (e.g., "Confident," "Innovative," "Elegant," "Robust"), associated "do's and don'ts" for language, and specific vocabulary to use or avoid.
• •Prioritize "Quality" and "Innovation" in Messaging: Consistently weave in references to the premium materials used (316L steel, sapphire-treated crystal, quality movements) and the brand’s commitment to innovative and distinctive designs, as these are core to its identity.
• •Balance Elegance with Dynamism: Ensure copy reflects both the sophisticated, high-end feel and the energetic, sporty, and bold aspects of the brand, tailoring the balance based on the specific collection or target audience.
• •Use Storytelling Aligned with Values: Incorporate narratives that resonate with resilience, strength, achievement, and the brand's Swiss heritage, subtly reinforcing the values Time Force stands for.
• •Maintain Consistency Across All Platforms: Ensure that the defined tone and key messages are consistently applied across the website, social media posts, ad campaigns, product descriptions, and customer service interactions for a unified brand experience.

Social Perception

Positioned as offering high-quality watches with distinctive designs at competitive prices, associated with sporting excellence, design-oriented, and with an international presence.

Copy Examples

• •Time Force: Engineering Your Defining Moments. Beyond telling time, a Time Force watch defines it. Crafted from premium 316L steel and powered by precision Japanese movements, each piece is a statement of bold innovation and enduring style. Discover the collection.
• •Unleash Your Force. Wear Time Force. Inspired by the relentless pursuit of excellence, our new collection blends avant-garde design with rugged durability. For those who lead, not follow. Experience the ultimate concept in watchmaking.
• •Swiss Heritage, Modern Dynamism. That's Time Force. Returning to our Swiss roots, we combine decades of watchmaking expertise with a fresh, audacious spirit. High-quality materials, distinctive designs, and a commitment to your unique expression.
• •More Than a Watch. It's Your Signature. Time Force offers an exclusive range of timepieces where innovative design meets uncompromising quality. From the boardroom to the open sea, make your mark with confidence and elegance.
• •The Intersection of Strength and Sophistication: The New Time Force [Collection Name]. Drawing inspiration from [mention specific inspiration, e.g., the power of the ocean/the precision of athletes], this watch features [highlight 1-2 key material/technical features]. Built for every moment that demands your best.