Brand Tone

Informative, trustworthy, and caring. The language is clear, direct, and supportive, positioning the brand as a trusted partner for parents navigating eco-friendly choices, with a strong sense of care for children and the planet.

Brand Values

• •Sustainability
• •Quality
• •Ethical Production

Best Practices

• •Always lead with helpful, informative content. Frame your products as solutions to parents' problems (e.g., skin sensitivity, leaks, environmental concerns).
• •Regularly feature authentic customer testimonials and user-generated content. This builds trust and reinforces the brand's reliability from a peer's perspective.
• •Consistently communicate your commitment to sustainability and ethical production. Detail your partnerships and certifications to add credibility to your claims.
• •Acknowledge the challenges of parenting and position the brand as a helpful partner. Use encouraging and caring language.
• •Ensure all visuals (photos, videos, graphics) align with the brand's values of simplicity, nature, and family. The visual tone should be as clean and trustworthy as the written copy.

Social Perception

Overwhelmingly positive and reliable. Customers view the brand as trustworthy and ethical, providing effective and high-quality products while genuinely caring about its customers and the environment.

Copy Examples

• •Make a Difference, One Diaper Change at a Time. Choosing Time Ahead Sweden is more than just choosing a diaper. It's a choice for a gentler world for your baby and a healthier planet for their future. Our super-soft, ultra-absorbent cloth diapers are designed for comfort and made to last, saving you money and reducing waste. Join our community of parents who are making a positive impact, every single day.
• •The Softest Touch for Your Baby's Skin. Your baby deserves the best. That's why our cloth diapers are crafted from the highest quality, gentle materials that are kind to sensitive skin. Say goodbye to leaks and hello to happy, comfortable babies. Because a gentle choice for them is a smart choice for you.
• •Sustainability Meets Simplicity. New to cloth diapers? We make it easy. Our intuitive designs and helpful guides will have you diapering like a pro in no time. Experience the convenience of a system that's not only eco-friendly but also surprisingly simple to use and wash. Making a sustainable choice has never been more straightforward.
• •Quality You Can Trust. Wash After Wash. Built for durability and designed for performance. Our cloth diapers and accessories stand up to the rigors of daily life, providing reliable protection and comfort. We partner with ethically certified factories to ensure every product is made with care, for your peace of mind and your baby's well-being.
• •From One Parent to Another. We started Time Ahead Sweden because we believe in better choices for our children and our world. We're not just a brand; we're a community of parents dedicated to supporting each other on this journey. Have a question? Our friendly team is always here to help. Let's make a difference together.