Brand Tone

Practical, Reassuring, and Family-Focused

Brand Values

• •Convenience
• •Safety
• •Reliability
• •Customer Satisfaction

Best Practices

• •Lead with the Problem, End with the Solution: Always frame the product as the answer to a common frustration. Start with relatable pain points like 'dead phone,' 'tangled cables,' or 'distracted driving,' and present the product as the simple, effective solution.
• •Speak the Language of the Family: Use terms and scenarios that resonate with the target audience. Refer to 'family road trips,' 'keeping passengers happy,' 'backseat peace,' and 'staying connected on the go.' This makes the brand feel more personal and relevant.
• •Prioritize 'Peace of Mind' in Your Messaging: Consistently use words that convey security and reliability. Phrases like 'drive safely,' 'secure mount,' 'guaranteed quality,' and 'worry-free' help build trust and reinforce the brand’s reassuring tone.
• •Keep It Simple and Benefit-Driven: Avoid technical jargon. Instead of focusing on milliamps or wattage, focus on what the customer gets: 'a full battery faster,' 'a clutter-free car,' or 'a safer drive.' The benefit is always more compelling than the feature.
• •Let Customers Be Your Voice: Regularly integrate customer testimonials and ratings into marketing materials. This aligns with the value of customer satisfaction and uses social proof to reinforce the brand's promises of quality and reliability in an authentic way.

Social Perception

The social perception of TIME2CHARGING is positive but limited in scope. Existing customers are highly satisfied, perceiving the brand as a provider of high-quality, effective products with fast shipping. The general public has low brand awareness, resulting in a neutral perception outside its direct customer base.

Copy Examples

• •Tired of the cable spaghetti in your car? Keep your space clean and your devices charged. Our Fast Charge Retractable Car Charger extends when you need it and disappears when you don't. Tap to get yours and declutter your drive!
• •Keep The Whole Family Happy. Long road trip ahead? Don't let low batteries ruin the fun. Our dual-port car chargers power up everyone's devices quickly and safely. Free shipping on all orders.
• •Your Phone Stays Put. Your Focus Stays on the Road. Navigate, talk, and stream safely. The TIME2CHARGING magnetic mount provides a secure, stable hold for your phone on any road. Combine it with our fast chargers for the perfect hands-free setup. Drive smarter and safer.
• •Don't Get Left in the Cold with a Dead Battery! Winter adventures are calling, but a dead phone can stop your plans cold. During our New Year's Sale, get up to 40% OFF all car chargers and mounts. Ensure you and your passengers stay connected, no matter where the journey takes you. Shop the sale now!
• •Marianne said it's 'Everything perfect.' Jesse called it 'Very good.' Find out why over 100 drivers have given our chargers a 4.9-star rating. Get the fast, reliable charge you've been looking for. #CustomerLove #CarCharger #TIME2CHARGING