Brand Tone

Personal & Approachable, Craft-Oriented & Passionate, Friendly & Appreciative, Supportive & Community-Focused (local/niche), Helpful & Accommodating

Brand Values

• •Quality Craftsmanship
• •Personalization & Uniqueness
• •Customer Collaboration & Satisfaction
• •Small Business & Entrepreneurial Spirit
• •Creating Meaningful Items

Best Practices

• •Embrace the "Mama Owned" Story: Authentically weave this into your narrative. It adds a personal, relatable touch that resonates with many customers. Use "we" when appropriate if Krystal has help, or "I" if it's primarily her voice, but always keep it warm.
• •Highlight the "Custom" and "Handcrafted" Aspects: Continuously emphasize that items are made to order, personalized, and created with care. Use words like "crafted," "stitched with love," "your vision," "unique," "one-of-a-kind."
• •Be Genuinely Friendly and Appreciative: In all communications – social media replies, email responses, product descriptions – maintain a warm, approachable, and thankful tone. Use emojis where appropriate to add personality (as seen on their Facebook).
• •Focus on the Emotional Connection: Timber Stitches sells more than apparel; they sell memories, expressions of love, team spirit, and identity. Frame your copy around these emotional benefits (e.g., "the perfect gift to show you care," "wear your pride").
• •Keep it Clear, Simple, and Helpful: While warm and personal, ensure that calls to action, product information, and the ordering process are easy to understand. Anticipate customer questions in your copy (e.g., in FAQs or product descriptions).

Social Perception

Trusted Small Business, Go-To for Custom Gifts, High-Quality Products, Friendly and Responsive Service, Supportive of Local/Small Scale

Copy Examples

• •Facebook Post (New Product - Mama Sweatshirt): Wrap yourself in love! ❤️ Our new custom embroidered 'Mama' sweatshirts are here, stitched with care and ready to celebrate the amazing mom you are. Perfect for cozy days, game days, or any day you want to wear your heart on your sleeve (literally!). Dream up your perfect color combo and let us stitch your story. #TimberStitches #MamaOwned #CustomEmbroidery #StitchedWithLove #ShopSmall
• •Website Product Description (Custom Sports Hoodie): Cheer louder and prouder with your very own custom sports hoodie! From team logos to player numbers and names, we'll work with you to design a piece that shows off your spirit in style. Crafted with cozy fabric and durable embroidery, it’s made to last through every game and celebration. Let's create your vision! [Link to Custom Order Form]
• •Instagram Caption (Customer Feature - if applicable): Look at this amazing creation brought to life for [Customer Name/Tag if permission given]! 🎉 We absolutely loved stitching this [item description, e.g., personalized baseball mom jacket]. Seeing your ideas turn into treasured pieces is why we do what we do. Thank you for trusting Timber Stitches with your special moments! #CustomerLove #TimberStitchesCustom #EmbroideryArt #Handcrafted #UniqueGifts
• •Email Newsletter Snippet (Promoting a Sale): A little something special, from our stitching family to yours! ✨ For a limited time, enjoy [discount]% off all custom orders. It’s the perfect chance to create that unique gift you’ve been dreaming of or treat yourself to a personalized piece, all handcrafted with the love and care you’ve come to expect from Timber Stitches. Let's get stitching! [Link to Shop]
• •About Us Page Excerpt (Reinforcing Values): At Timber Stitches, every thread tells a story. As a mama-owned small business, we pour our heart into creating high-quality, custom embroidered apparel that you’ll treasure. We believe in the magic of personalization and the joy of bringing your unique vision to life, one stitch at a time. Thanks for supporting our dream and letting us be a part of yours.