Brand Tone

personal, cozy, and passionate, like receiving a recommendation from a trusted friend; welcoming and slightly whimsical, aiming to provide "literary serenity" and a "magical shop" experience

Brand Values

• •Personal Connection and Authenticity
• •Escape and Comfort
• •Community and Support
• •The Magic of Reading

Best Practices

• •Always Lead with "Why": Start with the core values of escape, serenity, and personal connection. Whether announcing a sale or a new book, frame it within the context of how it serves the customer's need for a magical escape.
• •Maintain the Personal Voice: Write copy as if it's from Carina. Use "I" and "my," share personal anecdotes, and speak directly to the customer like a friend. This authenticity is the brand's greatest asset.
• •Weave "Timber" into the Narrative: Continue to mention Timber the dog in small, endearing ways. This reinforces the heartwarming origin story and strengthens the brand's memorable, personal identity.
• •Embrace "Neurotic Serenity": Don't shy away from this unique phrase. Use it in copy to connect with customers who feel a similar blend of mental energy and a desire for peace. It’s a powerful and distinctive brand concept.
• •Highlight the "Why" Behind the Curation: When showcasing books, especially in curated boxes, explain why they were chosen. Connect them to a feeling, a theme, or a value (e.g., "This book is perfect for rainy-day escapism," or "Written by a phenomenal indie author we support").

Social Perception

As a new venture, the perception is primarily shaped by the brand's own content on its website. The "About Me" page is highly effective in building a positive initial perception, establishing the founder as a relatable, passionate book lover with a clear and admirable mission. The unique "neurotic serenity" concept is memorable and likely to resonate with customers who feel their minds are constantly busy but still seek tranquility through reading.

Copy Examples

• •Your next great escape has arrived. ✨ These new realms are filled with magic, mystery, and adventure, personally chosen to help you find a little serenity in a neurotic world. Which tale will you get lost in first? #TimbérsTalesBooks #FantasyBooks #CozyBookstore #BookLovers #NewArrivals
• •Headline: Themed & Curated Just For You. Sub-headline: Let us build your next reading adventure. Based on your favorite themes, our mystery boxes are designed to reignite the magic of discovery. Unwrap a new world.
• •Subject: A book for when the world is too loud. Body: Hi there, Carina here. Some days feel like my brain has a dozen tabs open at once (you know the feeling!). That’s when I reach for a story that feels like coming home. My go-to is always [Book Title] because... [shares a brief, personal connection]. If you need to quiet the noise, I’ve put together a list of my favorite literary escapes for you. Find your peace, one page at a time.
• •Headline: Your Story Deserves to Be Told. Body: As a military spouse and veteran, I know the power of our stories. Timber's Tales Books offers specialized editing services for the military community. Let's work together to bring your manuscript to life. #MilitarySpouse #VeteranOwned #IndieAuthor #WritingCommunity
• •Video shows hands lovingly packing a mystery book box with books, a bookmark, and tea. Text on screen: Packing an order for someone who needs a little magic. Voiceover: At Timber's Tales, we believe books are a form of self-care. It's more than just a story; it's a moment of peace, a quiet adventure, and a little bit of serenity delivered to your door. Happy reading! #BookMail #CozyVibes #Unboxing #SmallBusiness