Brand Tone

Trendy, confident, and customer-centric, utilizing social-media-savvy language to excite and build trust. It's playful yet reassuring and transparent when addressing concerns.

Brand Values

• •Innovation
• •Customer-Centricity
• •Ethical Practices
• •Quality and Efficacy
• •Exclusivity

Best Practices

• •Lead with the Benefit, Not Just the Feature: Instead of saying "Our product has a unique peel-off mechanism," say "Get flawless, all-day color with one satisfying peel." Always focus on what the customer gains: convenience, confidence, and lasting results.
• •Embrace User-Generated Content (UGC): Actively feature customer photos, videos, and testimonials in marketing. This reinforces the brand's customer-centric value and builds social proof, making the tone more authentic and relatable. Use their language and excitement ("holy grail," "game changer") in your own copy.
• •Maintain a Confident and Reassuring Voice: When addressing issues like shipping delays or product changes, be direct, transparent, and confident. Use phrases like, "Here's what you need to know," "You got the official, upgraded version," and "We're here to make it right." This builds trust and positions the brand as an authority.
• •Use Aspirational and Empowering Language: Frame the product as a tool for confidence and self-expression. Use copy that empowers the customer, such as "Define your look," "Unleash your confidence," and "For lips that make a statement."
• •Keep it Simple and Scannable: Especially on the website and in ads, use short sentences, bullet points, and bold text to highlight key benefits (e.g., ✔️ Vegan, ✔️ Cruelty-Free, ✔️ Lasts 24+ Hours). This aligns with the trendy, fast-paced tone and makes information easy to digest for a mobile-first audience.

Social Perception

Divided: largely positive among its target audience who see it as a 'viral' or 'TikTok-famous' brand, becoming strong advocates. For the wider public, there is skepticism due to its new online-only status and some negative reviews, though efforts to build legitimacy are visible.

Copy Examples

• •Flawless Lips That Last from Sunrise to Sunset. Meet the viral Peel-Off Lip Liner that won't smudge, fade, or budge. All-day vibrant color is just one peel away. Shop The Viral Stain
• •Sick of reapplying your lipstick? 😩 Watch this! Our Peel-Off Lip Liner gives you a bold, beautiful stain that lasts through coffee, kisses, and everything in between. Tap to get the look that broke the internet! #Timbersonic #PeelOffLipstick #MakeupHack #ViralBeauty
• •The Last Lip Liner You'll Ever Need: Say goodbye to constant touch-ups and hello to effortless, all-day color. Our innovative Peel-Off Lip Liner is designed for the modern woman who needs her makeup to keep up with her life. The vegan, cruelty-free formula glides on, sets in minutes, and peels off to reveal a perfect, long-lasting tint. Define, fill, and forget—your lips will look flawless and feel amazing.
• •Email Subject: Your Lips Called, They Want This Deal: BOGO FREE Inside! Don't miss out! For a limited time, get two of our viral Peel-Off Lip Liners for the price of one. Perfect lips are waiting...
• •Still Thinking About It? Your perfect pout is just a click away. Complete your Timbersonic order now and get ready for smudge-proof, all-day lip color. We saved your cart for you! Return to Checkout