Brand Tone

Knowledgeable & Passionate, Customer-Centric & Friendly, Trustworthy & Honest, Quality-Focused, Traditional & Community-Oriented

Brand Values

• •Quality: Procuring and selling the best quality knives and axes.
• •Customer Satisfaction: Prioritizing customer happiness, offering excellent service, and building long-term relationships.
• •Passion: A genuine love for knives and outdoor gear, which translates into their product selection and customer interactions.
• •Integrity & Honesty: Being truthful and fair in their dealings with customers.
• •Family & Community: Operating as a family-run business and valuing their local customer base.
• •Expertise: Providing knowledgeable advice and services like sharpening and engraving.

Best Practices

• •Speak from Passion: Always convey a genuine enthusiasm for the products and their utility. Use language that reflects a love for craftsmanship and the outdoors.
• •Prioritize the Customer: Frame copy around the customer's needs, experiences, and how Timber Knives can enhance them. Emphasize helpfulness and support.
• •Be Authentic and Honest: Avoid hype. Stick to factual descriptions and genuine recommendations. Let the quality of the products and service speak for themselves.
• •Maintain a Friendly, Approachable Voice: Write as if you're having a helpful conversation with a friend or community member. Keep the language clear, welcoming, and accessible to both experts and novices.
• •Reinforce Quality and Trust: Consistently highlight the commitment to high-quality products, reputable brands, and the trustworthiness of the Timber Knives name and family.

Social Perception

Timber Knives is perceived very positively by its customers. They are seen as a highly reputable and trustworthy source for quality knives and outdoor gear. Customers feel well-cared for and appreciate the personalized, knowledgeable, and friendly service. The store is viewed as a valuable local business that offers a better experience than "typical knife shops." Both beginners and experienced knife enthusiasts feel comfortable and well-served. The physical store is described as "classy" and having an "amazing atmosphere."

Copy Examples

• •Headline: Forged in Passion, Crafted for Your Adventure. Body: At Timber Knives, we don't just sell knives; we live and breathe them. From the heart of the Wasatch Mountains, our family brings you a curated selection of the finest blades, each tested and trusted. Find the perfect companion for your everyday carry or your next expedition. Quality you can feel, service you can rely on.
• •Headline: More Than a Blade. It's a Timber Knives Promise. Body: When you choose Timber Knives, you're choosing unparalleled quality and a commitment to your satisfaction. Our family is dedicated to helping you find the exact knife or axe you need, backed by honest advice and expert knowledge. Your adventure starts here.
• •Headline: From Our Family to Yours: Knives Built on Trust. Body: Timber Knives is a family-run business where passion for the outdoors meets a dedication to exceptional gear. We believe in quality, integrity, and treating every customer like one of our own. Visit us in Heber City or online for a personal touch in your knife buying experience.
• •Headline: Expertly Selected. Honestly Recommended. Body: Navigating the world of knives can be daunting. At Timber Knives, our knowledgeable team is here to guide you, whether you're a seasoned collector or a first-time buyer. We offer only the best brands because we believe in tools that last. Experience the Timber Knives difference.
• •Headline: Your Edge in the Wild, And in the Kitchen. Body: Timber Knives offers a diverse range of high-performance knives and axes for every need – from conquering the great outdoors to mastering culinary arts. Tested in the mountains, ready for your life. Discover quality, passion, and expert service with us.