Brand Tone

friendly, approachable, supportive, and personal

Brand Values

• •Comfort and Style
• •Customer Focus & Support
• •Community & Giving Back
• •Authenticity & Relatability
• •Canadian & Local

Best Practices

• •Embrace the "Mama-Owned" Voice: Consistently use warm, relatable, and understanding language, as if speaking to a friend or fellow mother.
• •Highlight Comfort and Practicality: Emphasize how the clothing fits into the busy lives of women, particularly mothers, focusing on ease of wear and care.
• •Share Authentic Stories: Continue to weave in personal anecdotes (where appropriate) and customer experiences to maintain a genuine connection.
• •Maintain a Supportive and Encouraging Dialogue: In customer service interactions, social media comments, and all communications, ensure a helpful and positive tone.
• •Visually Align: Ensure photography and videography reflect the brand's values – use diverse models, natural settings, and a generally bright and welcoming aesthetic.

Social Perception

Customers and the public generally perceive Timber + Gray as a reliable, customer-friendly, and community-oriented brand. They are seen as offering good quality, comfortable clothing, particularly appealing to mothers. The brand's support for charitable causes enhances its positive image. The recognition as a finalist in Small Business B.C. Awards further solidifies this positive perception.

Copy Examples

• •Chasing little ones or chasing dreams? Do it in comfort *and* style. Our latest collection is designed for the everyday mama who deserves to feel amazing. ✨ #TimberAndGray #MomStyle
• •We get it. Life's busy. Shopping for yourself shouldn't be a chore. That's why we're bringing the fitting room to you with our video try-ons! See how it fits, love how it feels. ❤️ #OnlineBoutique #RealComfort
• •More than just clothes, we're a community. Proudly Canadian and run by a mama, for mamas. Every purchase supports a dream (and some pretty great causes!). Thank you for being part of our T+G family. #ShopLocalCanada #GivingBack
• •From cozy knits to everyday essentials, find pieces you'll live in. Because comfort should never mean compromising on looking good. Discover your new faves at Timber + Gray. #CasualChic #EffortlessStyle
• •Feel good, inside and out. Our curated collection is all about empowering you with comfortable, stylish choices. And with every order, you're helping us support amazing organizations. That's a win-win! #TimberAndGrayValues #FashionWithPurpose