Tono de Marca

Authentic, nostalgic, passionate, and professional, rooted in personal history and conveying reverence for tradition, nature, and craftmanship.

Valores de Marca

• •Heritage and Tradition
• •Craftsmanship and Quality
• •Authenticity and Simplicity
• •Connection to Nature
• •Family

Mejores Prácticas

• •Always connect the products back to the founding story and the brand's heritage. This emotional anchor is a key differentiator.
• •Use evocative, sensory language to describe the feel of the wood, the sharpness of the blade, and the spirit of the mountains. Use words that paint a picture and appeal to the senses.
• •Consistently use terms like "family business," "handcrafted," "artisanal," and "Made in France" to reinforce the brand's core identity.
• •Avoid overly corporate or slick marketing language. The tone should feel personal and sincere, as if speaking directly from the artisan to the customer.
• •Ensure that all photography and visual content reflect the brand's rustic, natural, and high-quality aesthetic. Images should feature natural materials, outdoor settings, and details that highlight the craftsmanship of the knives.

Percepción Social

Perceived as a purveyor of high-quality, authentic, and beautifully crafted artisanal knives. The brand's story creates an air of trustworthiness and emotional depth, appealing to customers who value craftsmanship, unique items with a story, and natural materials. It is seen as a niche brand for discerning collectors, outdoor enthusiasts, and those seeking traditional French craftsmanship.

Ejemplos de Copy

• •More than a blade, it's a legacy. Inspired by the quiet strength of the mountain men of the Alps, 'Le Montagnard' is a tribute to our heritage. Each knife, born in our family workshop in Thônes, carries the soul of the peaks and the story of a father's trusted tool. Hold a piece of tradition in your hand.
• •From the heart of the Alps to your adventure. Our knives are crafted not just with steel and wood, but with memories of the mountains and a passion for enduring quality. Discover the spirit of Timberg.
• •Timberg wasn't born from a business plan, but from a vivid childhood memory: a father, a mountain, and the faithful knife that was part of our family's daily life. It is this heritage of authenticity and fraternity that we forge into every knife we create.
• •Timberg: Artisanal knives from the French Alps. Family-crafted heritage. Forging tradition into every blade. #TimbergKnives #ArtisanalKnife #MadeInFrance
• •A Story Forged in the Alps... Hello [Customer Name], In a world of mass production, some things are still made with heart. At Timberg, our story begins with the simple, powerful image of a mountaineer and his knife. It as a story of family, tradition, and the rugged beauty of the Alps a story we are honored to share with you through our handcrafted knives. Explore our collection and find the one that speaks to your spirit of adventure.