Brand Tone

authentic, quality-focused, and customer-centric, with an approachable and proud artisan feel

Brand Values

• •Sustainability
• •Quality & Durability
• •Craftsmanship
• •Customer Satisfaction & Service
• •Transparency
• •Made in Britain/Local Focus

Best Practices

• •Always Emphasize 'Handmade' and 'Craftsmanship': Continuously highlight that products are not mass-produced but are built with skill and care by artisans in their Derbyshire workshop. Use phrases like 'handcrafted in Derbyshire,' 'traditional carpentry,' 'artisan-made.'
• •Champion Sustainability Authentically: Don't just mention FSC timber; tell the story of *why* it matters to the brand. Talk about tree planting partnerships, waste reduction, and the commitment to a circular economy. This reinforces a core value.
• •Maintain a Friendly, Approachable Voice: Use warm, inviting language. Address customers directly (e.g., 'your garden,' 'we're here to help'). Share the story of the people behind the brand to build connection.
• •Focus on Durability and Investment Value: Position the furniture as a long-term addition to a home, contrasting it with 'fast throwaway culture.' Mentioning the 15-year guarantee subtly reinforces this message of quality and longevity.
• •Showcase Real Customer Experiences: Use testimonials, user-generated content (with permission), and case studies (like the influencer collaboration) to provide social proof and let satisfied customers articulate the brand's value in their own words. This adds authenticity to claims of quality and service.

Social Perception

High Customer Satisfaction, Valued for Bespoke Options, Reliable Delivery, Seen as Good Value for Money, Positive Online Engagement

Copy Examples

• •Headline: Built by Hand, Designed for Life. Your Garden, Elevated. Body: Escape the ordinary. At Timber Foundry, we pour passion and traditional skill into every planter and bench. Crafted from sustainably sourced Derbyshire timber, our furniture isn't just made, it's made *for you* and made to last. Discover the difference true craftsmanship makes.
• •Headline: More Than Furniture, It's a Greener Footprint. Body: Choose garden pieces that tell a story of sustainability. We handcraft each item in our Derbyshire workshop using only FSC-certified timber, because we believe beautiful design and a healthy planet go hand-in-hand. Plant a tree with every order and invest in quality that endures.
• •Headline: Your Vision, Our Craftsmanship. Bespoke Garden Furniture, Made Real. Body: Dreaming of the perfect outdoor space? From custom-sized planters to unique table designs, our friendly Derbyshire team is here to bring your ideas to life. We use traditional techniques and the finest sustainable materials to create pieces as unique as your garden. Let's build something beautiful together.
• •Headline: Feel the Quality: Solid Timber, Enduring Style. Body: Tired of furniture that doesn't last the seasons? Our chunky, rustic, and contemporary garden pieces are handcrafted in Derbyshire for exceptional durability and timeless appeal. Backed by a 15-year guarantee, it's an investment in years of outdoor enjoyment.
• •Headline: From Our Workshop to Your Oasis. The Personal Touch in Every Piece. Body: We're not just a faceless company; we're James, Jo, and the Timber Foundry team, passionate about creating beautiful, sustainable garden furniture. From handpicked timber to the final polish, we're involved every step of the way. Experience the care and quality of true artisan-made pieces.