Brand Tone

Helpful and Supportive, Friendly and Approachable, Professional and Knowledgeable, Aspirational and Solution-Oriented, Confident and Quality-Focused

Brand Values

• •Quality
• •Customer Satisfaction
• •Expertise & Experience
• •Value for Money
• •DIY Empowerment
• •Customization/Flexibility
• •Reliability

Best Practices

• •Develop a Brand Voice Chart: Clearly define the brand's personality traits (e.g., "Friendly, not Sarcastic"; "Knowledgeable, not Condescending") and provide "do" and "don't" examples for writers.
• •Prioritize "You" over "We": Focus the copy on the customer, their needs, and how the brand can help them achieve their goals. (e.g., "You can create..." instead of "We offer...").
• •Maintain a Helpful and Supportive Stance: Always aim to provide value, answer potential questions proactively, and offer solutions within the copy.
• •Use Clear and Simple Language: Avoid overly technical jargon unless clearly explained. The "DIY" nature of the products suggests customers may have varying levels of experience, so clarity is key.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email marketing, and any customer service interactions is aligned to build a cohesive and recognizable brand identity.

Social Perception

Positive Customer Experiences, Trusted & Recommended, Craftsmanship Appreciation, Problem Solvers

Copy Examples

• •Headline: Your Dream Garden Office, Made Easy. Body: Stop dreaming, start building! Our DIY log cabin kits come with everything you need to create your perfect work-from-home sanctuary. High-quality timber, clear instructions, and our friendly support team are here to help you every step of the way. Get ready to love your commute!
• •Headline: Quality That Lasts. Value You’ll Love. Body: Invest in your outdoor space with a Timber DIY building. Crafted from premium timber and designed for easy assembly, our sheds, summerhouses, and log cabins offer unbeatable quality at prices that make sense. Build memories, not just a building.
• •Headline: Got a Question? We’ve Got the Answer (and the Perfect Cabin!). Body: Planning your DIY garden building project can bring up a few questions. With over 15 years of experience, our expert team is always on hand to provide the advice you need. From base preparation to the final touches, we’re here to support your vision. Let’s build something amazing together!
• •Headline: Transform Your Garden into Your Favourite ‘Room’. Body: Imagine a cozy garden retreat, a vibrant hobby space, or a stylish entertainment area. With Timber DIY, it’s simpler than you think. Our versatile timber buildings are designed for you to create the extra space you’ve always wanted. What will you build?
• •Headline: Don't Just DIY. Do It Right with Timber DIY. Body: Ready to take on your next garden project? We provide top-grade, sustainable timber kits and the expert guidance you need for a build you'll be proud of for years to come. Experience the Timber DIY difference – quality materials, straightforward assembly, and dedicated support.