Tono de Marca

Empowering, Accessible, and Confident

Valores de Marca

• •Quality & Durability
• •Affordability
• •Empowerment
• •Style
• •Community

Mejores Prácticas

• •Lead with Empowerment: Always frame the copy around what the customer can achieve or how they will feel—stronger, more confident, more supported. The product is the tool for their empowerment.
• •Balance "Premium" and "Affordable": Consistently use language that reinforces both quality and value. Use words like "premium," "high-performance," and "durable" alongside "accessible," "value," and "affordable" to solidify this key brand pillar.
• •Use Storytelling: Share customer stories, workout journeys, and behind-the-scenes content. Create narratives that allow the audience to see themselves in the brand. This builds a stronger community than just selling products.
• •Speak the Language of the Platform: While maintaining the core tone, adapt the copy's style for each channel. Use emojis and engaging questions on Instagram, direct call-to-actions on Facebook ads, and trending sounds and quick cuts on TikTok.
• •Incorporate the "Diamond" Motif Subtly: Use words related to the "Timantti" (diamond) name to reinforce brand values without being overt. Use terms like "unbreakable," "resilient," "brilliance," "clarity," "cut," and "pressure" in copy to build a unique and memorable brand vocabulary.

Percepción Social

The public perceives Timantti Activewear as a reliable and stylish option in the competitive online activewear market. It is seen as a legitimate and worthwhile brand, particularly by consumers who discover it through social media influencers. The perception is that of a company that delivers on its promise of being both "cute and functional." Customers appear to value the aesthetic appeal of the sets and their performance during workouts, positioning Timantti as a brand that is worth the money for its target demographic.

Ejemplos de Copy

• •Find Your Strength. That post-workout glow hits different. Our Kova Collection is designed to move with you, support you, and empower you through every rep and every rest day. Unbreakable, just like you. #TimanttiActivewear #StrengthInStyle
• •Quality You Can Feel. Prices You'll Love. Stop choosing between style, performance, and price. Timantti Activewear delivers premium, buttery-soft leggings that are 100% squat-proof and designed to empower. Shop our new arrivals and get 15% off your first order!
• •Crafted from our signature seamless fabric, the Kova Leggings are the ultimate fusion of strength and style. The high, compressive waistband provides unwavering support, while the body-sculpting contours flatter your form. Durable enough for your toughest workouts and comfortable enough for all-day wear. Experience the diamond-standard of activewear.
• •An Unbreakable Offer Inside... Your new favorite activewear set is waiting.
• •Is the hype real? ✅ Buttery Soft ✅ 100% Squat-Proof ✅ Actually Affordable. Found my new go-to gym set! Obsessed is an understatement. 🔥 @timanttiactivewear #Timantti #GymTok #ActivewearReview