Brand Tone

Enthusiastic & Passionate, Innovative & Visionary, Community-Focused & Social, Approachable & Accessible, Direct & Sometimes Edgy/Playful, Developer-Friendly

Brand Values

• •Social Connection: Bringing people together for shared experiences is a core message. "Together is the game."
• •Innovation: Pushing the boundaries of AR technology for entertainment.
• •Immersion & Fun: Creating engaging and "magical" holographic experiences.
• •Comfort & Accessibility: Designing user-friendly and comfortable AR hardware.
• •Community & Collaboration: Fostering a strong relationship with users and game developers.
• •Quality Gaming Experience: Focusing on delivering enjoyable games that leverage the unique aspects of their AR system.

Best Practices

• •Embrace the "Social First" Mentality: Always frame communication around shared experiences, community, and bringing people together. Use words like "together," "share," "friends," "family," and "community."
• •Balance Enthusiasm with Clarity: While being passionate about the technology, ensure explanations are clear, accessible, and highlight user benefits (comfort, ease of use, fun) rather than just technical jargon.
• •Inject Playful Confidence (Know Your Audience): Don't be afraid to use bold, direct, and even slightly edgy language where appropriate (e.g., social media, developer outreach), but always ensure it aligns with the specific platform and audience. The "Five F*cks We Give" is a strong internal compass, but external messaging needs to be tailored.
• •Show, Don't Just Tell, the "Magic": Use vivid, evocative language and visuals (like their YouTube videos and mixed reality streams) to convey the immersive and unique experience of holographic tabletop gaming.
• •Maintain a Developer-Inclusive Voice: Regularly acknowledge and celebrate the developer community. Provide resources and use language that empowers and excites them about creating for the Tilt Five platform.

Social Perception

Innovative and Unique, Positive for Social Gaming, Kickstarter Darling with High Expectations, Developer Potential, Niche but Promising, Concerns: Some users and reviewers mention the current game library size and the desire for higher resolution as areas for future improvement. The need for a PC/Android device and the physical gameboard means it's not a fully standalone mobile AR experience like some might envision for AR in general.

Copy Examples

• •Headline: Your Table. Their World. Endless Adventure. Body: Tilt Five transforms your game night into a holographic universe. Gather your crew, ditch the flat screens, and dive into 3D tabletop adventures that pop. Ready to play beyond the board? (Tone: Enthusiastic, Social, Evocative)
• •Headline: Stop Staring at Screens. Start Sharing Worlds. Body: Remember epic game nights? We're bringing them back, supercharged with AR. Tilt Five puts the "party" back in "game party" with mind-blowing holograms everyone can see and share. It's not just gaming, it's connection. (Tone: Direct, Social, Nostalgic but Forward-Looking)
• •Headline: Devs, Let's Make Some F'n Holograms! Body: Got a game idea that's too big for 2D? Tilt Five is your canvas. Our SDKs, supportive community, and unique AR tech are ready to bring your wildest tabletop creations to life. Join us and build the future of play. (Tone: Edgy/Playful, Developer-Focused, Empowering)
• •Headline: Augmented Reality That Actually Feels… Real. And Fun. Body: Lightweight glasses, a massive field of view, and holograms that seamlessly blend with your world. Tilt Five isn't just tech; it's an invitation to comfortable, immersive, and ridiculously fun game nights. Experience AR without the awkward. (Tone: Approachable, Benefit-Oriented, Innovative)
• •Headline: Game Night Leveled Up. Way Up. Body: Forget everything you thought you knew about tabletop gaming. With Tilt Five, dragons soar off the board, alien landscapes unfold in your living room, and strategy comes alive in 3D. This is augmented reality for gamers, by gamers. (Tone: Enthusiastic, Passionate, Gamer-Centric)