Brand Tone

Trendy, Expressive, Approachable, Youthful, Helpful & Informative

Brand Values

• •Individuality & Self-Expression
• •Style & Trend Relevance
• •Curated Selection & Variety
• •Customer Focus
• •Quality

Best Practices

• •Create a "Voice & Tone" Mini-Guide: Document 3-5 core adjectives describing your brand voice (e.g., Trendy, Expressive, Approachable, Youthful, Confident). List common slang/phrases to use (and avoid). Include preferred emoji usage. This helps anyone writing copy stay aligned.
• •Speak Your Audience's Language: Understand the vernacular, interests, and communication style of your target demographic (likely younger, fashion-aware individuals). Reflect this in your copy naturally, without forcing it.
• •Prioritize Visual Storytelling with Complementary Copy: Since footwear is highly visual, ensure your copy enhances the images/videos rather than just describing them. Let the visuals do the heavy lifting and use text to add personality, context, or a call to action.
• •Be Consistent Across All Channels: Whether it's a website product description, an Instagram caption, a TikTok video overlay, or an email newsletter, the tone should feel recognizably "Tilted Sole." Avoid being overly formal in one place and extremely casual in another.
• •Engage and Interact Authentically: When responding to comments or messages, maintain the established brand tone. Use it as an opportunity to reinforce your brand's personality and build community. If the tone is playful, let that shine in interactions.

Social Perception

Generally perceived as a good destination for a wide array of popular and trendy shoe brands. Seen by their social media followers as a source for style inspiration and new product discovery in footwear.

Copy Examples

• •Headline: Step Into Your Story. Body: Your shoes say a lot about you. What's your next chapter? Explore fresh drops and iconic kicks at Tilted Sole and let your feet do the talking. #TiltedSole #SoleStory #ExpressYourself
• •Headline: Level Up Your Look. 🤘 Body: New season, new shoe game. From sidewalk statements to comfy classics, we've got the heat for your feet. Shop the latest arrivals now! #TiltedKicks #NewCollection #ShoeGoals
• •Headline: Obsessed is an understatement. ✨ Body: That feeling when you find THE perfect pair? Yeah, we know it well. Discover your next footwear obsession from brands you love. #TiltedSole #ShoeLove #MustHaves
• •Headline: Don't just follow trends, OWN them. Body: Tilted Sole brings you a curated collection for the bold, the unique, the YOU. Find styles that stand out and speak up. What are you waiting for? #BeTilted #FashionFootwear #UniqueSoles
• •Headline: Weekend Ready Kicks? Sorted! Body: Adventure calling? Or just chilling in style? Whatever your vibe, find the perfect pair to match. Comfort, style, and a whole lotta attitude. Shop now! #WeekendVibes #TiltedStyle #ComfyKicks