Brand Tone

Professional, Expert, Authoritative, Confident, Safety-Focused, Responsible, Innovative, Quality-Driven

Brand Values

• •Safety/Protection
• •Quality & Performance
• •Innovation
• •Reliability & Trust
• •Customer Focus & Partnership
• •Heritage & Expertise
• •Sustainability & Responsibility

Best Practices

• •Prioritize Safety & Protection in Messaging: Always lead with or strongly emphasize the core benefit of worker safety. Use language that conveys a deep understanding of risks and the solutions Tilsatec provides.
• •Highlight Technical Expertise & Innovation: Consistently reference proprietary technologies like Rhino Yarn™, manufacturing processes, and adherence to safety standards (ANSI, EN). Use precise, confident language that reflects this expertise.
• •Maintain a Professional and Authoritative Voice: Avoid overly casual, humorous, or colloquial language. The tone should inspire confidence and trust in the brand's ability to protect workers in hazardous situations.
• •Emphasize Quality, Durability, and Performance: Use strong adjectives and specific examples (where possible) to describe the robust nature and reliability of the products. Connect these features back to worker safety and operational efficiency.
• •Integrate Values Consistently: Weave in mentions of innovation, heritage, customer focus, and the growing commitment to sustainability where relevant. This builds a richer brand narrative beyond just product features.

Social Perception

Experts in Cut Resistance, High-Quality & Durable, Innovative Solutions Provider, Industry-Specific Solutions, Growing Environmental Consciousness, Focused on Serious Protection

Copy Examples

• •Headline: Engineered for the Extreme. Trusted by the Unyielding. Body: When the margin for error is zero, Tilsatec's Rhino Yarn™ technology delivers unparalleled cut protection. For over 140 years, our legacy of innovation has shielded hands in the toughest industries. Choose confidence. Choose Tilsatec. Call to Action: Discover Your Shield.
• •Headline: Innovation Woven In. Safety Built Out. Body: At Tilsatec, every fiber matters because every worker does. Our advanced hand and arm protection solutions are born from relentless research and a deep understanding of your workplace hazards. Performance you can feel, protection you can trust. Call to Action: Explore Our Advanced Solutions.
• •Headline: More Than Just Gloves. It's a Commitment to Their Safety. Body: We believe sending your team home safe every day is non-negotiable. Tilsatec North America provides robust, industry-specific PPE that meets and exceeds the rigorous demands of your work environment. Because protection is personal. Call to Action: Request a Site Assessment.
• •Headline: The Strength of Rhino Yarn™. The Future of Hand Safety. Body: Experience the Tilsatec difference: superior cut resistance without compromising dexterity or comfort. Our proprietary Rhino Yarn™ is the core of our commitment to keeping North America's workforce protected and productive. Call to Action: Learn About Rhino Yarn™ Technology.
• •Headline: Protecting Your People. Preserving Our Planet. Body: Introducing Tilsatec EnVision™: high-performance, cut-resistant gloves now engineered with sustainable materials. Leading the way in worker safety and environmental responsibility, because true protection considers the future. Call to Action: Go Greener Without Compromise.