Tono de Marca

Passionate Expert and Personal Crafter, encompassing expert & curated, personal & heartfelt, and premium & authentic qualities. The voice is warm, knowledgeable, and deeply rooted in a love for high-quality food and wine.

Valores de Marca

• •Quality & Expertise
• •Authenticity & Heritage
• •Craftsmanship & Personal Touch
• •Regional Pride & Sustainability
• •Customer-Centricity

Mejores Prácticas

• •Lead with the Story: Always connect the product back to the brand's heritage. Use phrases like "From our home in Tyrol," "Born from a family passion," or "Curated by Sommelière Silvana" to reinforce authenticity and expertise.
• •Use Sensory and Emotive Language: Words like "heartfelt," "sincere," "robust," "aromatic," and "exquisite" evoke a sense of quality and emotion. Describe the experience, not just the products.
• •Emphasize "Hand-Crafted": The term "hand-packed" is a powerful differentiator. Use it frequently alongside "hand-selected" and "hand-verlesen" to communicate personal attention and craftsmanship.
• •Highlight Regional Roots: Mentioning "Austria," "Tyrol," or "the Alps" grounds the brand and appeals to customers seeking unique, locally-sourced products. It speaks of quality and a specific sense of place.
• •Maintain a Confident, Yet Humble, Tone: The brand is an expert, but it's not arrogant. The tone should be knowledgeable and assured, yet warm and approachable. Frame expertise as a benefit for the customer (e.g., "Our expertise ensures your gift is unforgettable").

Percepción Social

Largely positive, built on the highly respected expertise and strong reputation of its physical counterpart, Weinatelier Agnes. Perceived as trustworthy and legitimate online, despite a limited but developing direct digital footprint.

Ejemplos de Copy

• •Headline: Curated for the Connoisseur. Body: Beyond the usual gifts lies a statement of taste. Our "Männerbox" is hand-selected in Tyrol, featuring robust local spirits and savory delicacies from the Alps. This isn't just a gift; it's an experience, crafted for the man who appreciates the authentic.
• •Subject: A Taste of Austria, Lovingly Packed for Them. Body Preview: This season, give a gift that tells a story. Discover our hand-packed boxes, filled with treasures from local artisans...
• •Title: The "Signature" Box: Your Story, Our Expertise. Description: Every person is unique. Their gift should be too. With our "Signature" box, you become the curator, and we provide the expertise. Select from our collection of sommelier-chosen wines and artisanal foods to create a truly personal statement. Each box is then hand-packed with care in our Tyrolean workshop, ready to create a lasting memory.
• •Text: From Our Family to Yours: 15 Years of Passion in Every Box. Sub-text: Hand-selected by experts. Packed with love in Austria.
• •Headline: Show Your Team They're Valued. The Authentic Way. Body: Move beyond generic corporate gifts. Our customizable, hand-packed boxes from Tyrol offer a sophisticated and heartfelt way to express appreciation. With options for company branding and a selection of premium, regional products, we help you give a gift that reflects your company's commitment to quality.