Brand Tone

Aspirational and Sophisticated, Expert and Confident, Customer-Centric and Helpful

Brand Values

• •Quality and Craftsmanship
• •Selection and Variety
• •Accessibility and Convenience
• •Inspiration and Creativity

Best Practices

• •Use Evocative and Sensory Language: Instead of just listing features, describe the experience. Use words like "serene," "vibrant," "timeless," "elegant," and "handcrafted." Focus on how the tiles feel and how they transform a space.
• •Lead with Inspiration, Follow with Information: On visual platforms like Pinterest and Instagram, start with a stunning image and an aspirational caption. Then, ensure the product details (name, material, size) are clearly available for those ready to purchase.
• •Maintain a Sophisticated Visual Identity: All photography and graphics should be high-quality, well-lit, and professionally styled. Avoid cluttered or amateur-looking images to uphold the brand's premium positioning. The clean, bright aesthetic from the website and Pinterest should be consistent everywhere.
• •Balance Expertise with Accessibility: When talking about technical details (e.g., materials, finishes), explain them in a way that empowers the customer, not intimidates them. Frame expertise as a service to help them make the best choice.
• •Tell the Story of the Material: For premium products like natural stone, briefly touch on their origin or the craftsmanship involved. This adds value beyond the physical product and reinforces the brand's commitment to quality and artistry (e.g., "Sourced from the finest quarries in Italy...").

Social Perception

Positive but Emerging (customers praise quality, aesthetics, fast shipping; seen as legitimate and safe online store). Niche Specialist (focus on premium materials, attracting customers beyond standard offerings). Limited Mainstream Awareness (low discussion on broad forums, reputation strongest among those seeking specialty tiles).

Copy Examples

• •Your sanctuary awaits. Transform your bathroom into a spa-like retreat with the timeless elegance of our Italian Carrara marble. Crafted for luxury and designed to last a lifetime. Explore the collection and start your transformation today.
• •The heart of your home deserves a touch of art. Our Allure White Diamond Glass Mosaic tile catches the light and captivates the eye, creating a kitchen backsplash that's both brilliant and timeless. Pin your inspiration.
• •Introducing The Mir Mosaic Collection. Where ancient artistry meets modern design. Each tile is a masterpiece of craftsmanship, designed to bring unparalleled beauty to your space. Discover the collection. #TileState #MosaicArt #InteriorDesign
• •Luxury Marble & Travertine Tile | TileState | Shop Online & We Deliver
• •Connect with the beauty of the earth. Our authentic Travertine tile collection brings natural warmth and ancient elegance to floors, walls, and patios. Explore the stone that tells a story.