Brand Tone

Artisanal & Authentic, Passionate & Inspiring, Sophisticated & Elegant, Ethical & Conscious, Educational & Appreciative

Brand Values

• •Authenticity
• •Craftsmanship & Tradition
• •Quality
• •Sustainability & Ethical Practice
• •Beauty & Inspiration
• •Uniqueness & Exclusivity

Best Practices

• •Embrace Storytelling: Every tile has a story – of its origin, its maker, its journey. Weave these narratives into product descriptions, social media posts, and blog content to connect emotionally with the audience.
• •Highlight Imperfection as Beauty: Consistently communicate that the variations, "raw in-accuracy," and unique characteristics of handmade tiles are not flaws but rather testaments to their authenticity and artistry. Use phrases like "perfectly imperfect," "unique character," "each tile tells its own story."
• •Use Evocative and Sensory Language: Describe the tiles in ways that engage the senses – "luminous glaze," "tactile surface," "earthy tones," "whispers of tradition." This aligns with the brand's aim to create "sensory experiences."
• •Maintain a Voice of Passionate Expertise: Reflect Georgia Ezra's passion and deep knowledge of design and materials. The copy should sound informed, confident, and genuinely enthusiastic about the products and their ability to transform spaces.
• •Consistently Emphasize Ethical Values: Regularly reiterate the commitment to fair trade, sustainability, and the support of artisan communities. This reinforces a key differentiator and appeals to conscious consumers. Ensure this message is present across all platforms, from product pages to social media.

Social Perception

High-End & Desirable, Artistic & Culturally Rich, Expert & Passionate Founder, Valuing Imperfection, Investment in Quality

Copy Examples

• •Instagram Post (Showcasing a new collection): Unveiling a whisper of tradition, a testament to artistry. Our new [Collection Name] Zellige tiles are more than just surfaces; they are stories pressed into clay, each one uniquely shaped and glazed by hands that honor centuries of craft. Invite the soul of Morocco into your sanctuary. #TilesOfEzra #HandmadeTiles #Zellige #ArtisanCrafted #InteriorInspiration #TimelessDesign
• •Website Product Description (for a specific Zellige tile): Experience the luminous soul of our [Tile Name] Zellige. Handcrafted in the heart of Morocco, each tile is a unique masterpiece, bearing the subtle imperfections and tonal variations that are the hallmarks of true artisanal creation. Perfect for bringing warmth, texture, and a story of ancient craftsmanship to your kitchen backsplash, bathroom oasis, or statement wall. Embrace the beauty of the imperfectly perfect. Dimensions: [Size]. Material: Moroccan Clay. Finish: [e.g., Glazed, Unglazed].
• •Facebook Ad (targeting homeowners planning renovations): Dreaming of a space that tells your story? At TILES OF EZRA, we believe home should be an experience, a sanctuary crafted with soul. Our ethically sourced, handmade tiles bring unparalleled artistry and sustainable luxury to your renovation. Discover authentic Zellige and more – transform your vision into a living work of art. Learn more and explore our collections: [Link to website]
• •Email Newsletter Snippet (highlighting ethical production): Behind every tile is a tradition, a family, a skilled artisan. At TILES OF EZRA, we're committed to preserving these ancient crafts and ensuring fair, ethical partnerships with our makers in Morocco and beyond. When you choose our tiles, you're not just designing a beautiful space – you're supporting a legacy of craftsmanship and empowering communities. Meet our artisans: [Link to 'Meet The Makers' page]
• •LinkedIn Post (from Georgia Ezra, Founder): For me, design is about evoking feeling, creating spaces that resonate deeply. TILES OF EZRA was born from a passion to bring authentic, handmade materials to the forefront of design – pieces that carry history, texture, and soul. It’s about more than just aesthetics; it's about conscious creation and celebrating the incredible skill of artisans globally. #InteriorArchitecture #HandmadeDesign #EthicalSourcing #TilesOfEzra #DesignPhilosophy #SustainableLuxury