Brand Tone

Aspirational & Design-Focused, Customer-Centric & Helpful, Value-Oriented & Direct

Brand Values

• •Quality
• •Customer Service
• •Value for Money
• •Style & Inspiration
• •Convenience

Best Practices

• •Always Emphasize Inspiration and Aesthetics: Use descriptive and evocative language that highlights the beauty and transformative power of the tiles. Showcase high-quality imagery in all communications.
• •Maintain a Helpful and Approachable Voice: Offer advice, answer questions promptly and clearly, and make customers feel supported throughout their selection and purchasing journey. Language should be welcoming and encouraging.
• •Clearly Communicate Value: Be transparent about the benefits of the online-only model in terms of cost savings for the customer, without sounding cheap. Focus on "great value" and "smart prices" for "luxurious tiles."
• •Prioritize Quality in Messaging: Consistently mention the high quality of materials and the durability of the products. This builds trust and justifies the "luxurious" descriptor.
• •Ensure Clarity and Convenience: Make all communications easy to understand, whether it's product descriptions, ordering processes, or delivery information. Highlight the ease of shopping online and receiving samples.

Social Perception

Positive (based on website testimonials), Emerging Online Presence, Generally Positive Industry Perception (for tiles)

Copy Examples

• •Headline: Transform Your Home with Tiles That Tell a Story. Body: Discover our curated collection of luxurious and durable tiles, designed to bring your unique vision to life. At Tiles Decor, find inspiration and exceptional value, all from the comfort of your home. Explore the latest trends and timeless classics today! Call to Action: Shop Now & Get Inspired.
• •Headline: Luxury Tiles, Smart Prices. That’s the Tiles Decor Promise. Body: We believe beautiful design shouldn’t break the bank. As an online-only store, we cut out the showroom costs to bring you premium quality wall and floor tiles at prices you’ll love. Quality, style, and service – delivered to your door. Call to Action: Discover Our Collections.
• •Headline: Your Dream Bathroom Starts Here. Body: From stunning mosaic splashbacks to durable and stylish floor tiles, create a sanctuary you’ll adore. Our experts are on hand to help you choose the perfect tiles for your bathroom project. Great value, fast UK delivery. Call to Action: Explore Bathroom Tiles.
• •Headline: Don’t Just Renovate, Elevate. Body: Tiles Decor offers a bespoke selection of high-quality tiles to add that perfect finishing touch to any room. Browse our extensive range online, order samples with ease, and let us help you create a space that truly reflects your style. Call to Action: View Our New Arrivals.
• •Headline: Quality You Can Feel, Prices You Can Trust. Body: We source directly from trusted manufacturers to ensure every tile meets our high standards. Experience the Tiles Decor difference: beautiful, luxurious tiles, exceptional customer service, and unbeatable value. Start your transformation today! Call to Action: Order Your Free Sample Cuts.