Brand Tone

Professional, Aspirational, and Quality-Driven

Brand Values

• •Quality and Excellence
• •Customer Trust and Transparency
• •Design and Inspiration
• •Value and Affordability
• •Convenience

Best Practices

• •Develop a Brand Voice Chart: Create an internal document that clearly defines the brand's tone. Use columns like "We are..." (e.g., Authoritative, Inspirational, Professional) and "We are not..." (e.g., Arrogant, Unrealistic, Casual) with examples for each.
• •Prioritize "Why" Over "What": Instead of just listing product features (e.g., "durable porcelain"), frame the copy around the customer benefit ("Create a floor built for a lifetime of family memories"). This aligns with the aspirational tone.
• •Use Consistent Terminology: Standardize words used across the website, blog, and customer service interactions. Use "bespoke," "curated," "transform," and "quality" to consistently reinforce brand values. Avoid generic or overly casual language.
• •Leverage Customer Stories: Continue to use testimonials and reviews in marketing copy. Phrases like "Join customers like Emma who transformed their powder room" add authenticity and social proof, reinforcing trust.
• •Audit and Refine All Content: Regularly review all customer-facing text, from product descriptions and blog posts to email newsletters and promotional banners. Ensure it aligns with the professional, quality-driven, and inspirational voice the brand aims to project.

Social Perception

Primarily positive, driven by overwhelming positive customer reviews on Trustpilot highlighting high-quality products and excellent service. However, it is limited by a minimal official social media presence, missing opportunities for broader engagement and community building.

Copy Examples

• •The Foundation of a Beautiful Home. Don't just renovate, elevate. Our bespoke collection of porcelain and marble tiles is curated for those who believe quality is not a detail, but the very essence of design. Discover the TilesDecor difference and build a space that lasts a lifetime.
• •Your Vision, Our Inspiration. From a charming Cotswolds cottage to a modern London apartment, the perfect finish awaits. Explore our latest blog on 2024's top design trends and let our inspirational collections guide you. Create a home that is uniquely, beautifully yours.
• •Your Dream Kitchen, Delivered in Days. Why wait for beauty? Select your perfect floor, wall, or mosaic tiles online today and enjoy express 1-2 day nationwide delivery. Plus, enjoy 10% off your first order with code Decor10. Effortless transformation is just a click away.
• •Create Your Outdoor Sanctuary. Extend your living space into the great outdoors. Our durable, anti-slip outdoor tiles are engineered to withstand the elements while offering unparalleled style. Perfect for patios and walkways, they provide the ultimate fusion of function and elegance.
• •The Family-Run Business That’s Redefining Home Design. At TilesDecor, we're more than just a tile store; we're a family dedicated to helping you create the home of your dreams. Experience the personal service, expert advice, and superior quality that sets us apart.