Brand Tone

Friendly and Approachable, Confident and Experienced, Quality-Oriented and Trustworthy, Inspirational and Aspirational, Customer-Focused

Brand Values

• •Customer Satisfaction
• •Quality
• •Expertise & Experience
• •Value & Affordability
• •Reliability & Service
• •Responsibility

Best Practices

• •Always Prioritize the "Smile": Ensure the copy, where appropriate, reflects the positive, happy, and satisfying experience the brand aims to deliver. Use upbeat and encouraging language.
• •Balance Friendliness with Expertise: While the tone is approachable, consistently weave in mentions of experience, quality sourcing (Italian technology, premium European manufacturers), and product benefits to reinforce credibility and trustworthiness.
• •Show, Don't Just Tell, Quality: Instead of just saying "high quality," explain *why* it's high quality (e.g., "crafted with Italian technology," "responsibly sourced natural stone," "durable porcelain for lasting beauty").
• •Use Customer-Centric Language: Focus on the customer's needs, desires, and the solutions your products provide. Frame benefits around how they will improve the customer's home and lifestyle (e.g., "create your dream outdoor oasis," "effortless maintenance for more relaxation time").
• •Be Consistent Across All Channels: Whether it's a website banner, a social media caption, an email, or a product description, the core tone (friendly, confident, quality-focused, inspirational, customer-centric) should remain recognizable. Develop a simple brand voice guide if multiple people are creating content.

Social Perception

Positive, Trusted, Helpful

Copy Examples

• •Headline: Transform Your Garden, Tile by Tile. Smile by Smile. Body: With 24 years of experience and the UK's highest-rated porcelain paving, we don't just deliver beautiful, responsibly sourced tiles – we deliver happiness. Explore our stunning Italian-designed collections and let's create your dream outdoor space together.
• •Social Media Post (with a customer project image): Caption: Another stunning patio transformation featuring our [Tile Name] range! 😍 We're absolutely beaming seeing projects like this from our amazing customer, [Customer Instagram Handle if available]! High quality, Italian-designed porcelain paving that brings lasting smiles. What will you create? #TilesAndSmiles #PatioPerfection #GardenInspo #HappyCustomers #UKTiles
• •Product Description Snippet (for a wood-effect tile): Text: Get the timeless beauty of wood without the upkeep! Our [Tile Name] wood-effect porcelain tiles offer stunningly realistic grain and texture, designed with premium Italian technology. Durable, easy to clean, and responsibly sourced – for a garden that makes you smile, season after season.
• •Email Subject Line: Your Dream Patio is Closer Than You Think (with a Smile!) Email Snippet: At Tiles and Smiles, we believe creating a beautiful home shouldn't be complicated. That's why we offer expert advice from our friendly team, fast & free delivery on most orders, and a wide range of high-quality porcelain tiles backed by over two decades of experience. Let's bring your vision to life!
• •About Us Page Snippet: Text: For over 24 years, Tiles and Smiles has been dedicated to one simple mission: bringing high-quality, beautifully designed tiles and genuine smiles to homes across the UK. As direct importers of premium, Italian-designed porcelain, we combine our deep industry expertise with a passion for customer happiness. From our Altrincham showroom to your doorstep, we're here to help you create spaces you'll love.