Brand Tone

Helpful and Supportive, Professional and Experienced, Quality-Conscious and Reliable, Value-Oriented, Positive and Friendly

Brand Values

• •Customer Satisfaction
• •Quality
• •Value/Affordability
• •Expertise and Experience
• •Reliability
• •Helpfulness

Best Practices

• •Prioritize Helpfulness and Support: Ensure all customer interactions, from website copy to social media replies and email support, are geared towards assisting the customer, offering solutions, and providing clear information. Language should be approachable and supportive.
• •Emphasize Quality and Expertise, But Keep it Accessible: While highlighting experience and product quality (e.g., "Italian technology," "responsibly sourced"), avoid overly technical jargon. Explain benefits in terms customers understand, focusing on durability, beauty, and value.
• •Maintain a Positive and Friendly Demeanor: Incorporate the "Smiles" aspect of the brand name into the language. Use welcoming, positive phrasing. Even when addressing issues, the tone should remain constructive and solution-oriented.
• •Be Reliable and Transparent: Ensure promises made in copy (e.g., "fast delivery," "huge stock levels," "competitive pricing") are consistently met. Be clear about processes, delivery expectations, and product specifications.
• •Showcase Customer Success and Build Community: Regularly feature customer projects (with permission) and testimonials. This reinforces the "Smiles" outcome and builds trust. Engage with comments and reviews in a manner that reflects the brand's helpful and friendly values.

Social Perception

Positive, Trusted, Reliable Supplier, Go-To for Quality Tiles

Copy Examples

• •Headline: Transform Your Outdoors with Tiles and Smiles: Quality Paving, Expertly Delivered. Body: Dreaming of a stunning new patio? With over 24 years of experience, Tiles and Smiles offers premium, responsibly sourced porcelain and natural stone paving. Our friendly team is here to help you choose the perfect tiles at competitive prices. Get ready to smile at your beautiful new space! Call to Action: Browse Our Collections & Get Your Free Sample!
• •Headline: Don't Just Tile It, Smile It! Unbeatable Quality & Service. Body: At Tiles and Smiles, we believe beautiful, durable tiles shouldn't break the bank. As direct importers, we bring you exceptional European-quality tiles with Italian technology at prices that will make you grin. Plus, our expert team is always ready with advice and support. Call to Action: Discover Our Range Today!
• •Headline: Your Project, Our Priority. Experience the Tiles and Smiles Difference. Body: From selecting the perfect kitchen splashback to planning your dream patio, Tiles and Smiles is with you every step. We pride ourselves on high-quality products, huge UK stock levels for fast delivery, and customer service that genuinely cares. Let's create something beautiful together. Call to Action: Chat With a Tile Expert Now!
• •Headline: Quality Tiles You Can Trust, Prices You'll Love. That's Tiles and Smiles. Body: Why choose us? Because we combine 24+ years of expertise with a passion for providing top-notch, responsibly sourced tiles directly to you. Enjoy competitive pricing, fast delivery, and the peace of mind that comes with our outstanding quality control. Call to Action: View Our Best Sellers!
• •Headline: Creating Happy Homes, One Tile at a Time. Body: At Tiles and Smiles, our goal is simple: to see you delighted with your newly transformed space. We offer a wide range of beautiful, durable tiles for every project, backed by friendly expertise and reliable service. Your smile is our best reward! Call to Action: Get Inspired By Our Gallery!