Brand Tone

Professional & Knowledgeable, Supportive & Community-Oriented, Direct & Product-Focused, Reliable & Trustworthy, Accessible & Helpful

Brand Values

• •Quality
• •Customer Focus & Service
• •Expertise & Experience
• •Value & Competitive Pricing
• •Reliability & Efficiency
• •Comprehensive Solutions

Best Practices

• •Speak to the Professional: Always address your primary audience – the professional tiler. Use industry-relevant language (but avoid alienating jargon where possible) and focus on their needs: efficiency, durability, quality results, and value.
• •Prioritize Quality and Reliability: Consistently weave in messages about the high quality of the products and the reliability of Tilers Gear as a supplier. Use confident language that reflects the premium nature of the tools.
• •Be Direct, Clear, and Informative: Get straight to the point. Clearly state the benefits of products and services. Provide factual information without fluff. Ensure calls to action are unambiguous.
• •Maintain a Helpful and Supportive Stance: Position Tilers Gear as a knowledgeable partner that understands the challenges tilers face. Offer solutions and support through product information, advice (like blog content), and responsive customer service.
• •Showcase Expertise with Confidence: Leverage the "40 years of experience" by adopting a confident and authoritative voice. This builds trust and reassures customers that they are dealing with experts who understand the trade.

Social Perception

Generally seen as a reliable supplier with a wide range of quality products and competitive pricing. Customers appreciate the fast delivery and good service when things go right. The company's response to issues has also been praised.

Copy Examples

• •Headline: Stop Searching, Start Tiling. Your Project Deserves Pro Gear. Body: At Tilers Gear, we get it. Time is money, and quality is non-negotiable. That’s why professional tilers across the UK trust us for premium tools, top brands, and next-day delivery. Gear up for excellence.
• •Headline: 40 Years In, Still Obsessed With The Perfect Finish. Body: We’re more than just a supplier; we’re your partner in tiling. With four decades of experience, Tilers Gear brings you expertly curated tools and materials that deliver flawless results, every time. Build your reputation with gear you can rely on.
• •Headline: Don't Let Sub-Par Tools Slow You Down. Body: Your skill + our gear = unbeatable results. Tilers Gear offers a massive range of professional tiling equipment from Rubi, Sigma, Montolit, and more, all at competitive prices. Get the right tools, right when you need them. Fast delivery, exceptional service.
• •Headline: The Tiler's One-Stop-Shop. Quality. Value. Speed. Body: From the toughest diamond blades to the most precise levelling systems, Tilers Gear has everything you need under one roof. We’re a family-run business dedicated to supporting your craft with the best products and service in the UK.
• •Headline: Job Done Right. With Tilers Gear. Body: Facing a tricky install or a tight deadline? Our extensive range of professional tiling tools, adhesives, and accessories ensures you're always prepared. Plus, get expert advice from our blog and friendly support from our team. Let's build something brilliant.