Brand Tone

Aspirational, Quality-Focused, Helpful

Brand Values

• •Quality
• •Design & Aesthetics
• •Customer Service/Guidance
• •Innovation
• •Accessibility/Value
• •Environmental Responsibility

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (aspirational, professional, helpful, modern) and values (quality, design, customer guidance, innovation, value). Provide clear do's and don'ts with examples specific to Tile Market.
• •Prioritize "Inspiration" and "Transformation": Consistently use language that evokes the possibility of creating beautiful, improved living spaces. Focus on the end result and the feeling the tiles will bring to a customer's home.
• •Emphasize Quality and Association with Vitromex: Regularly and subtly weave in mentions of quality craftsmanship and the trusted Vitromex name to build credibility and reinforce value.
• •Maintain a Helpful and Approachable Stance: Even when being aspirational, ensure the language is accessible. Offer advice, invite questions, and position the brand as a knowledgeable partner in the customer's design journey.
• •Stay Visually Consistent with Messaging: Ensure the copy complements the high-quality, aesthetically pleasing imagery used on the website and social media. The words should enhance the visual story of design and quality.

Social Perception

Tile Market benefits from the positive reputation of Vitromex, known for design and innovation in the Mexican market. The brand aims to be perceived as a provider of quality products, aesthetic designs, and excellent customer experience.

Copy Examples

• •Headline: Transform Your Space: Discover the Art of Living with Tile Market. Body: Your home is a canvas. Let Tile Market provide the palette. Explore our curated collections by Vitromex, blending timeless quality with contemporary design to bring your vision to life. Start your design journey today.
• •Headline: Enduring Beauty, Exceptional Value. That's the Tile Market Promise. Body: Don't just renovate, elevate. At Tile Market, powered by Vitromex, we offer premium tiles that unite stunning aesthetics with lasting durability, all at an attractive price. Find the perfect foundation for your story.
• •Headline: Inspired Designs, Expertly Crafted. Your Dream Space Awaits. Body: From classic elegance to modern chic, Tile Market brings you the latest trends and timeless styles from Vitromex. Need guidance? Our team is here to offer comprehensive advice to help you select the perfect tiles. Let's create something beautiful together.
• •Headline: Step into Style. Step onto Quality. Step into Tile Market. Body: Redefine your floors and walls with Tile Market's extensive range of Vitromex ceramic and porcelain tiles. Experience the perfect marriage of innovative design and superior craftsmanship for spaces that speak volumes.
• •Headline: More Than Just Tiles: It's the Heart of Your Home. Body: At Tile Market, we understand that tiles lay the groundwork for your life's moments. That's why we partner with Vitromex to offer inspiring, high-quality, and sustainable options designed to last. Create a home you love, from the ground up.