Tono de Marca

Aspirational, Confident, and Quality-Focused

Valores de Marca

• •Design & Aesthetics
• •Quality & Craftsmanship
• •Durability & Practicality
• •Expertise & Service
• •Transformation

Mejores Prácticas

• •Lead with Quality and Origin: Always emphasize the "Hand-Crafted, American-Made" aspect where applicable. This is a powerful differentiator that immediately communicates quality and trustworthiness.
• •Use Aspirational and Evocative Language: Employ words that inspire and speak to the customer's vision for their space. Use terms like "transform," "elevate," "masterpiece," "unleash," and "envision" to connect emotionally with their design goals.
• •Balance Elegance with Practicality: While highlighting the beauty and sophisticated design, always mention the practical benefits like durability, easy maintenance, and versatility. This appeals to both the heart (design) and the mind (investment).
• •Maintain a Confident and Authoritative Voice: Present information clearly and confidently. Avoid hesitant or overly casual language. The tone should reflect expertise and a firm belief in the product's superior quality.
• •Focus on the "After" Moment: Frame the copy around the end result—the beautiful, transformed space. Instead of just selling tiles, sell the feeling of pride, satisfaction, and joy that comes from living in a home enhanced by Tilefy products.

Percepción Social

Limited but positive among purchasers; perceived as high-quality and visually appealing. Low public profile, primarily product-first perception.

Ejemplos de Copy

• •Headline: Where American Craftsmanship Meets Timeless Design. Body: Don't just renovate, transform. Our handcrafted porcelain and ceramic tiles are made in the USA to bring lasting elegance to your home. Discover the durability and style that your space deserves. #Tilefy #TimelessDesign
• •Headline: The Art of the Backsplash. Body: Your kitchen deserves a masterpiece. With the vibrant colors and unique textures of our Artisanal Zellige-style tiles, you can create a focal point that’s both playful and sophisticated. Elevate the everyday with Tilefy. #KitchenInspo #HomeRenovation
• •Headline: Luxury You Can Live On. Body: Experience the stunning look of natural onyx with the superior strength and easy care of our Eclipse porcelain tiles. Perfect for floors and walls, it’s high-end style built for real life. #PorcelainTile #LuxuryLiving #Tilefy
• •Headline: Bring Your Vision to Life. Body: From classic subway tiles to bold, modern patterns, our versatile collections are designed to empower your creativity. Whatever your style, Tilefy provides the quality canvas for your masterpiece. Start your transformation today. #InteriorDesign #DIY
• •Headline: Effortless Elegance. Lasting Quality. Body: Why choose between beauty and practicality? Our Travino Porcelain collection offers the timeless grace of travertine without the high maintenance. It's the smart, stylish choice for any home or business. #TileInspo #LowMaintenance #MadeInUSA