Brand Tone

Friendly, Helpful, Knowledgeable, Inspirational

Brand Values

• •Expertise & Knowledge
• •Customer Focus & Service
• •Quality
• •Passion (for tiles and design)
• •Integrity & Trust
• •Community
• •Inspiration

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand tone (e.g., friendly, knowledgeable, inspirational), provide examples of "do's and don'ts," and list preferred terminology or phrases. Share this with anyone creating content.
• •Always Prioritize Helpfulness: Frame copy around how Tileflair can assist the customer, solve their problems, or help them achieve their vision. Use phrases like "We're here to help," "Let us guide you," or "Discover how."
• •Inject Passion and Enthusiasm: Let the genuine love for tiles and design shine through. Use positive and evocative language when describing products and design possibilities, but avoid hyperbole that could undermine trust.
• •Maintain a Conversational and Approachable Style: Write as if you're having a friendly conversation with the customer. Use contractions (e.g., "you're," "we're") where appropriate and avoid overly formal or jargon-heavy language unless specifically addressing a trade audience with technical details.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email marketing, and even in-store signage is aligned. This builds a cohesive and recognizable brand identity. Regularly review content across platforms to check for consistency.

Social Perception

Tileflair is generally perceived as a reliable and knowledgeable tile supplier with a good range of products and helpful customer service. Customers and followers look to their social media and website for design ideas and trends. Their long history and physical showrooms contribute to a perception of being a stable and trustworthy company. The "Helpdesk Heroes" and responses on social media foster an image of a supportive brand that is willing to assist.

Copy Examples

• •Instagram Post (Showcasing a new bathroom tile range): "Dreaming of a bathroom oasis? ✨ Our new [Tile Range Name] collection has just landed, bringing serene textures and calming hues to transform your space. Swipe to see the magic and tap the link in bio to order your free sample! Our Helpdesk Heroes are ready if you need a hand choosing. #Tileflair #BathroomGoals #NewTiles #HomeInspo #InteriorDesign"
• •Facebook Post (Promoting a blog about kitchen splashbacks): "Kitchen conundrums? 🤔 Choosing the perfect splashback can be tricky, but we're here to help! Our latest blog post dives into top trends, materials, and tips to make your kitchen shine. Read it now [Link] and tell us in the comments what your dream splashback looks like! #Tileflair #KitchenDesign #SplashbackIdeas #HomeRenovation #ExpertAdvice"
• •Website Banner (Homepage for a seasonal sale): "Refresh Your Home This Season! ☀️ Get inspired and save up to 20% on selected ranges in our Spring Sale. From stunning statement floors to chic bathroom walls, find your perfect tiles with Tileflair. Quality you can trust, designs you'll love. Shop now! #TileSale #HomeUpdate #TileDesign"
• •Email Subject Line (to newsletter subscribers): "Your Next Project Starts Here: Inspiration Inside + Expert Tips from Tileflair!"
• •Product Description Snippet (for a patterned tile): "Make a statement with our [Patterned Tile Name]! ✨ These eye-catching porcelain tiles are perfect for adding a touch of personality to any room. Durable, easy to clean, and full of character. Need some styling advice? Our Tileflair experts are just a click or call away! #PatternedTiles #FeatureFloor #InteriorStyle #TileExperts"