Brand Tone

Inspirational & Aspirational, Sophisticated & Elegant, Helpful & Supportive, Passionate & Enthusiastic, Trendy & Modern

Brand Values

• •Quality: Emphasizes sourcing and providing high-quality, durable, and beautiful tiles.
• •Design Excellence & Innovation: Offers a wide and unique selection, focusing on aesthetics, cutting-edge designs, and artistic an.
• •Customer Satisfaction & Support: Aims to provide excellent customer service, making the shopping experience enjoyable and supporting customers throughout their projects.
• •Inspiration & Creativity: Encourages customers to be creative and provides inspiration for their design projects.
• •Accessibility & Reliability: Strives to make a vast selection of tiles readily available with reliable shipping and support for both individual homeowners and trade professionals.

Best Practices

• •Always Lead with Inspiration: Whether it's a product description or a social media post, start by highlighting the transformative power of tile and the beauty of good design. Use evocative language that sparks imagination.
• •Emphasize Quality and Craftsmanship: Consistently mention the superior materials, unique designs, and the lasting value of Tile Club products. This reinforces the luxury aspect of the brand.
• •Maintain a Helpful and Supportive Voice: Ensure all communications, from website FAQs to customer service interactions and social media replies, are friendly, approachable, and genuinely helpful. Offer solutions and guidance.
• •Showcase Real Transformations & Stories: Use customer testimonials, before-and-after project features, and designer collaborations to make the brand relatable and demonstrate the real-world impact of your products. This builds trust and community.
• •Stay Visually Consistent: Accompany all copy with high-quality, aesthetically pleasing images and videos that reflect the brand's sophisticated and design-forward identity. The visual tone is just as important as the written one.

Social Perception

Positive: Customers generally perceive Tile Club as a source for beautiful, high-quality, and unique tiles. They are often praised for their vast selection, fast shipping, and good customer service. Trusted by Professionals: The "Trade Pro Program" and features in industry media suggest a level of trust and respect within the design and building community. Inspirational Resource: Seen as a go-to for design ideas and staying updated on tile trends. Reliable Online Retailer: The ease of online ordering and delivery is frequently mentioned positively. While the majority of direct customer feedback is positive, it's noted that like any business, occasional issues with delivery or product consistency can occur, though the company emphasizes its customer service to resolve these.

Copy Examples

• •Headline: Unleash Your Inner Designer: Discover Tiles That Tell Your Story. Body: At Tile Club, we believe every space has a soul. Explore our curated collections of exquisite tiles and find the perfect match to bring your vision to life. From timeless marble to vibrant mosaics, your dream design starts here. Call to Action: Shop Now & Get Inspired!
• •Headline: More Than Just Tile. It's a Statement. Body: Elevate your home with the unparalleled quality and breathtaking designs of Tile Club. Our luxurious tiles are crafted to transform ordinary rooms into extraordinary experiences. Dare to be different. Call to Action: Explore Luxury Collections.
• •Headline: Your Project, Perfected. Expert Support & Endless Possibilities. Body: Whether you're a seasoned pro or a passionate DIYer, Tile Club is your partner in design. With an incredible selection and dedicated customer care, we're here to help you achieve stunning results, every step of the way. Call to Action: Get Expert Advice Today!
• •Headline: Trending Now: Designs That Dazzle. Body: Stay ahead of the curve with Tile Club's latest arrivals. We're constantly sourcing the most innovative and stylish tiles from around the world, so you can create spaces that are as current as they are captivating. Call to Action: Discover What's New!
• •Headline: Quality You Can See, Feel, and Trust. Body: At Tile Club, exceptional design meets lasting durability. We are passionate about providing tiles that not only look stunning but are built to inspire for years to come. Experience the Tile Club difference. Call to Action: Order Your Samples!