Brand Tone

Aspirational, Inspirational, Practical, Informative, Value-Oriented, Confident, Customer-Centric, Supportive

Brand Values

• •Quality: Offering durable and aesthetically pleasing tiles and building materials.
• •Affordability & Value: Providing competitive pricing and a price match guarantee.
• •Customer Satisfaction: Aiming for a hassle-free shopping experience with expert support and fast delivery.
• •Inspiration & Design: Helping customers achieve their design visions through a wide selection of products and inspirational content.
• •Reliability & Trust: Being a dependable source for tiling and building needs.

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives that describe your brand's personality (e.g., Inspiring, Practical, Friendly, Trustworthy, Value-Driven). Provide examples of "do's and don'ts" for language.
• •Prioritize "You" over "We": Focus copy on the customer's needs, aspirations, and how the products/services benefit *them*. Instead of "We sell quality tiles," try "You can create stunning spaces with our quality tiles."
• •Balance Inspiration with Information: While showcasing beautiful designs is key for a tile business, always back it up with practical information regarding product specifications, installation, and value.
• •Maintain Consistency Across All Channels: Ensure the tone used on the website aligns with social media posts, email marketing, and any customer service interactions. This builds trust and a recognizable brand identity.
• •Listen and Adapt (Slightly): While maintaining core values and tone, pay attention to how your audience communicates and the language they use. Subtly incorporate relevant terminology or address common questions in their language to enhance relatability, without drastically altering your established voice.

Social Perception

Customers likely perceive Tile and Build as a comprehensive supplier of tiles and building materials, catering to both aesthetic desires and practical project needs. The emphasis on price and a wide selection may attract budget-conscious consumers and those looking for a one-stop-shop. The visual nature of their social media likely appeals to users seeking design inspiration. Without widespread independent reviews, the social perception is primarily shaped by the brand's own messaging, which focuses on value, variety, and support.

Copy Examples

• •Headline (Website/Social Media): Dreaming of a New Space? Quality Tiles at Prices You'll Love. Start Your Build Today!
• •Product Description Snippet: Transform your kitchen with our stunning [Tile Name] ceramic tiles. Durable, easy to clean, and designed to inspire, they bring timeless elegance without breaking the bank. Get expert advice and fast delivery when you shop with Tile and Build.
• •Social Media Post (Instagram/Pinterest): Create a sanctuary in your bathroom with our latest collection of mosaic tiles. Swipe to see how @[customer_feature] used them to craft this stunning oasis! #TileAndBuildInspo #BathroomGoals #HomeRenovation
• •Email Subject Line: Your Price Match Guarantee + Expert Tips for Your Next Tiling Project!
• •Blog Post Intro: Tackling a DIY tile project? We've got you covered! At Tile and Build, we believe everyone deserves a beautiful home. That's why we not only offer unbeatable prices on quality tiles but also the know-how to get the job done right. Let's dive into...