Brand Tone

warm, sentimental, celebratory, and caring. It's also aspirational yet relatable. The language used is gentle, evocative, and focuses on love, memories, and the preciousness of new life. There's an undercurrent of elegance and quality

Brand Values

• •Cherishing Memories
• •Personalization & Uniqueness
• •Quality & Craftsmanship
• •Love & Family
• •Celebration of New Life
• •Thoughtfulness

Best Practices

• •Always Lead with Emotion: Connect with the feelings of joy, love, nostalgia, and wonder associated with new parenthood. Use words that evoke warmth and tenderness.
• •Emphasize Personalization and Uniqueness: Continuously highlight that each poster is a one-of-a-kind creation, celebrating an individual child's specific birth details.
• •Use Storytelling: Share customer stories (with permission), describe the "moment" the poster captures, or paint a picture of the poster displayed in a loving home. This makes the product more relatable and desirable.
• •Maintain a Gentle and Celebratory Language: Avoid overly aggressive sales tactics. The tone should be invitational, supportive, and joyous. Words like "cherish," "celebrate," "treasure," "miracle," "new beginning," and "love" fit well.
• •Highlight Quality and Timelessness: Subtly weave in the aspects of quality materials and the lasting nature of the keepsake. This justifies the premium perception and reinforces the idea of a valuable heirloom.

Social Perception

premium, heartfelt brand that offers a beautiful and unique way to commemorate one of life's most important moments. Customers probably see them as: Trustworthy, Meaningful, Stylish, A Go-To for Special Gifts, Community-Oriented.

Copy Examples

• •Capture the moment they took their first breath, forever. Our 1:1 scale birth posters are more than just art; they're a timeless reminder of their perfect beginning. Cherish every detail, today and always. Design yours now.
• •Tiny hands, tiny feet, and a love so big it fills the room. ❤️ Our birth posters freeze that precious moment in time, a beautiful tribute to the day your world changed forever. Share the story of your little one with a keepsake that speaks from the heart. #TildasBirthPosters #NewLife #CherishedMoments
• •The Most Heartfelt Gift for New Parents? (It's Life-Sized!) *Body Snippet:* Searching for a truly unforgettable baby shower gift? Imagine their joy unwrapping a beautiful, 1:1 scale poster celebrating their newborn's unique arrival. Give a gift that will be treasured for a lifetime.
• •Crafted with love and meticulous attention to detail, each Tilda's Birth Poster is printed on museum-quality, archival paper, ensuring the story of their birth remains vibrant for generations. From their exact length to the unique markings of that special day, every element is a tribute to their arrival.
• •Your Baby's Story, Beautifully Illustrated. Celebrate their unique arrival with a 1:1 scale birth poster – a timeless keepsake as special as they are.