Tono de Marca

Artisanal, Poetic, and Sincere

Valores de Marca

• •French Craftsmanship
• •Uniqueness and Personalization
• •Quality Materials
• •Emotional Connection
• •Authenticity

Mejores Prácticas

• •Always frame the product within a narrative. Is it inspired by a person, a feeling, a place? Use storytelling to create an emotional connection before detailing the product specs.
• •Consistently use words like "handmade," "artisanal," "hand-shaped," and "atelier" to reinforce the value of French craftsmanship and differentiate from machine-made products.
• •Write copy from a personal perspective (e.g., using "I," "my," "our workshop"). This maintains the sincere, direct-from-the-creator tone that is central to the brand's identity.
• •Instead of just listing "Gold ring with tourmaline," describe it as "A delicate band of warm gold holding a whisper of pink tourmaline, crafted to capture the light." Sell the experience and the poetry of the piece.
• •Use evocative, elegant, and slightly romantic language. Words like "luminous," "delicate," "soul," "story," and "poetry" should be staples in the brand's lexicon, ensuring the tone remains consistent across all platforms.

Percepción Social

niche, high-quality, independent artisan brand.

Ejemplos de Copy

• •From our Paris atelier, a new story unfolds. Introducing the 'Juliette' collection —where hand-shaped gold and luminous lapis lazuli become poetry you can wear. Discover the soul of a jewel, crafted just for you.
• •More than just a ring. It ’s a story of fire, metal, and patient hands. Each Tilda Brune piece is born in the heart of Paris, carrying the fingerprint of its creation. Wear a piece of true artisanal heritage.
• •Your story, your jewel. Let's create something beautiful together. Contact our creator, Mathilde, for a bespoke piece that is uniquely yours, from the choice of stone to the final polish.
• •A Tilda Brune jewel is a whisper of Parisian elegance. It doesn’t shout; it simply shines. Our 'Cécile' bracelets are designed as precious lucky charms, waiting to join your journey. Find your little piece of magic.
• •Come and meet the hands behind the jewelry. Tilda Brune will be at Hôtel Bohême this weekend. Touch the materials, see the craftsmanship up close, and find the piece that tells your story. We look forward to seeing you there.