Brand Tone

Playful, Witty, and Vibrant

Brand Values

• •Joy and Playfulness
• •Connection
• •Creativity and Originality
• •Quality
• •Sustainability

Best Practices

• •Embrace Wit and Wordplay: Consistently use clever puns, witty observations, and playful language that reflect the brand's core personality. Keep the tone light and celebratory.
• •Lead with Colour: Ensure that all brand communication, from the website to social media posts, reflects the vibrant, bold, and colourful visual identity. Language should match this energy.
• •Focus on the Feeling: Center the copy around the emotions the products evoke—joy, connection, and laughter. Instead of just describing a card, describe the moment of giving or receiving it.
• •Stay Confident and Cheeky: Use a confident, slightly cheeky tone. Phrases like "Wrap it like you mean it" and "impossibly gorgeous" create a memorable and engaging personality that isn't afraid to be bold.
• •Highlight Core Values: Regularly weave brand values like sustainability ("gift away with a clear conscience") and quality into the messaging to reinforce what makes Tikkled Pink stand out.

Social Perception

Tikkled Pink is perceived as a high-quality, independent brand offering unique and fun products. It is seen as relatable and hilarious, endearing itself to an audience seeking personal and cheerful items for special occasions. Customers report high satisfaction, loyalty, and frequently recommend the brand.

Copy Examples

• •Warning: may cause spontaneous smiling. 😉 Our new birthday card collection has just dropped, and it's packed with more wit than your funniest friend. Ready to win 'best card-giver' this year? Tap the link in bio to shop the fun. #TikkledPink #GreetingCards #HappyMail #JustBecause
• •Your to-do list just got a lot prettier. ✨
• •Happiness is Contagious. Spread it with a card that's as colourful and witty as you are. Shop our new collection.
• •Conquer your day, but make it cute. Our new floral notepad is here to help you get your sh*t together, one beautifully organised list at a time. With thick, high-quality paper and a pattern that's bursting with joy, it's the perfect blend of function and fun. Go on, flourish.
• •Don't just send a gift. Send a smile. Finding the perfect gift wrap is half the fun! Our funky, bold, and 100% recyclable wrapping paper adds an extra layer of joy to any present. Because when it comes to gifting, it’s what’s on the outside that counts (first). Shop our snazzy designs!