Brand Tone

caring, trustworthy, and fun

Brand Values

• •Safety
• •Efficacy
• •Natural Ingredients
• •Fun & Engaging
• •Honesty & Transparency
• •Age Appropriateness
• •Sustainability
• •Parent-Focused Origin

Best Practices

• •Know Your Audience(s): Tailor the language to be reassuring and informative for parents, yet fun and relatable for the younger audience.
• •Emphasize "Safe & Gentle" with "Fun & Effective": Consistently weave in the core values. Explain *why* and connect it to a benefit.
• •Use Simple, Positive Language: Avoid overly technical jargon. Keep sentences relatively short and upbeat. Focus on the positive outcomes.
• •Tell the Founder's Story (Subtly): Referencing this (e.g., "created by a mom who gets it") can build trust and authenticity.
• •Create a Tone of Voice Guide: Document key brand voice characteristics and examples of on-brand copy for different channels.

Social Perception

Tikitoro is gaining recognition as a reliable brand for kids' and teens' personal care in India. They are expanding their presence on quick commerce platforms.

Copy Examples

• •Headline: No Nasties, All Smiles! Tikitoro makes clean time, fun time. Body: Wave goodbye to bath-time battles! Our gentle, kid-approved formulas are packed with nature's best, so you can be sure their skin and hair are getting the safest, most effective care. Let the bubbly adventures begin!
• •Headline: Teen Skin Acting Up? We Get It. And We’ve Got You. Body: Navigating teen years is tricky enough without skincare stress! Tikitoro’s teen range is specially formulated to tackle breakouts and keep skin happy and hydrated. Power-packed with natural goodness, because awesome skin should be simple.
• •Headline: From One Parent to Another: Safe Care You Can Trust. Body: Founded by a mom on a mission, Tikitoro promises personal care that’s as safe as it is effective. We use ingredients we'd happily use on our own kids, so you can have complete peace of mind. Pure, simple, and packed with love.
• •Headline: Unleash the Fun! Tikitoro: Where Clean Meets Cool. Body: Who said personal care has to be boring? With amazing scents and formulas that feel great, Tikitoro turns everyday routines into something your kids and teens will actually look forward to. Healthy habits, happy kids!
• •Headline: Nature-Powered, Science-Backed Goodness for Your Growing Superstars. Body: Tikitoro blends the best of nature with smart science to create personal care that truly works. Gentle on skin, tough on dirt, and always free from harsh chemicals. Give your kids and teens the best, because they deserve it.