Brand Tone

Caring, Trustworthy, Positive, Informative, Playful (when appropriate)

Brand Values

• •Safety First
• •Natural Efficacy
• •Transparency & Honesty
• •Child & Teen Centricity
• •Fun & Enjoyment in Self-Care
• •Parental Peace of Mind
• •Sustainability

Best Practices

• •Create a Brand Voice Guide: Develop a document outlining the brand's tone (caring, trustworthy, positive, informative, playful when appropriate), key messaging points, "words we use," and "words we avoid." Share this with anyone creating content.
• •Embody the Founder's Story: Continuously draw inspiration from the founding mission – a parent's quest for safe and effective products. This authentic origin story should infuse all communication with a sense of care and trustworthiness.
• •Speak to Both Audiences (Parents & Children/Teens): While the primary purchase decision-maker is the parent (addressing their concerns about safety, efficacy, natural ingredients), the copy should also resonate with the end-users (children and teens) by highlighting fun, pleasant sensations, and confidence. Use age-appropriate language when targeting different segments.
• •Prioritize Transparency in Ingredient Communication: Always be clear and honest about what’s in the products and what’s not. Explain the benefits of key natural ingredients in simple terms. This reinforces the "No Nasties, No Mysteries" value.
• •Engage Authentically: When responding to comments, reviews, and messages on social media or other platforms, maintain the brand's caring, supportive, and informative tone. Personalize responses where possible and address concerns with empathy and transparency. This builds community and reinforces trust.

Social Perception

Trusted by Parents, High Quality, Problem Solver, Caring & Responsible, Innovative & Needs-Focused

Copy Examples

• •Headline: Gentle Care for Growing Adventures. Body: From playground scrapes to classroom daydreams, your child's skin and hair face a lot! Tikitoro is here with nature-powered, toxin-free goodness, specially made for ages 4-10. So they can explore, learn, and shine, safely. #TikitoroKids #SafeSkincare #HappyKids
• •Headline: Teen Skin? We Get It. And We’ve Got You. Body: Changing skin, new routines, and a whole lot of questions. Tikitoro’s teen range (ages 11-16) is crafted with effective natural ingredients to tackle everything from oily days to surprise spots, gently. No harsh chemicals, no drama. Just happy, healthy skin you can feel confident in. #TikitoroTeens #RealResults #NaturallyYou
• •Headline: Peace of Mind in Every Bottle. Body: As parents, we know you want the best. That’s why Tikitoro was born – out of a mom’s mission for safe, effective care. Our promise? No nasties, no mysteries. Just gentle, dermatologist-tested formulas you can trust for your precious ones. #ParentApproved #ToxinFreeFamily #TikitoroPromise
• •Headline: Make Bath Time a Bubble of Joy! Body: Who said bath time has to be a battle? With Tikitoro’s yummy-smelling, skin-loving washes and shampoos, every splash is fun! Our gentle, natural formulas clean effectively while keeping skin soft and hair happy. Smiles guaranteed! #FunSelfCare #KidsBath #TikitoroFun
• •Headline: Ingredients You Can Understand, Results You'll Love. Body: We believe in transparency. That's why we proudly share our nature-derived ingredients like Almond, Rice Protein, and Sacred Lotus. Backed by science, loved by kids and parents alike for skin and hair that’s healthy, happy, and ready for anything! #NaturalGoodness #ScienceAndNature #TikitoroCare