Brand Tone

Artisanal, Passionate, Confident, Quality-Focused, Friendly, Approachable, Coastal, Relaxed, Creative, Unique

Brand Values

• •Quality Craftsmanship
• •Authenticity
• •Customer Satisfaction and Customization
• •American Made and Family Owned
• •Durability and Safety

Best Practices

• •Champion \"Handcrafted Quality\": Consistently use terms like \"handcrafted,\" \"artisanal,\" \"solid wood,\" \"premium materials,\" and \"non-toxic finish.\" Explicitly mention \"never plywood\" to underscore your quality commitment and differentiate from lower-quality alternatives.
• •Embody the \"Coastal Passion\": Infuse copy with genuine enthusiasm for the ocean, surfing culture, and the relaxed beach lifestyle. Let the \"family-owned\" and \"Made in USA\" aspects convey a personal, trustworthy touch.
• •Invite \"Customization and Collaboration\": Actively encourage customers to bring their visions to life. Use phrases like \"your dream design,\" \"let's create your unique piece,\" or \"fully customizable to match your style.\" Showcase diverse custom projects.
• •Be \"Authentically Informative\": Clearly explain the benefits of your materials (e.g., durability of solid wood, safety of non-toxic epoxy, realism of surfboard shapes). Be transparent about the handmade process, which can also help manage expectations regarding production times.
• •Maintain \"Visual and Thematic Cohesion\": Ensure all written content aligns with your high-quality, coastal, and artistic visual branding on the website and social media. Use relevant and consistent hashtags (e.g., #TikiSoul, #SurfboardWallArt, #CoastalDecor, #BeachHouseStyle, #HandcraftedDecor, #SolidWoodDesigns, #CustomSurfArt) to reinforce identity and improve discoverability.

Social Perception

Highly Positive Regarding Product Quality and Artistry, Appreciation for Customization and Uniqueness, Good Customer Service (Generally), Credibility and Trust, Understanding of Production Time

Copy Examples

• •Headline: Ride the Wave of Authentic Coastal Style. Body: Transform your space with a touch of soul. At Tiki Soul, our decorative surfboards aren't just decor; they're handcrafted stories told in solid wood and vibrant, non-toxic finishes. Made with passion in our Florida studio – never plywood. Let's create your custom masterpiece.
• •Social Media Post (Image: A stunning custom surfboard in a beach house setting): Caption: Bringing the ocean's spirit, one handcrafted board at a time. 🌊✨ This personalized beauty is heading to its new coastal home! Crafted from the finest solid wood (no plywood here!) and sealed with our signature non-toxic epoxy. Dream up your design, and let our family create it for yours. #TikiSoul #SurfboardArt #HandmadeHomeDecor #CoastalLiving #MadeInUSA #CustomDecor
• •Product Description Snippet (for a best-selling design): Title: The [Product Name] Classic – Handcrafted Surf Art Body: Experience the Tiki Soul difference. This isn't just a decorative surfboard; it's a testament to quality American craftsmanship. Shaped from select solid [Wood Type, e.g., Cypress] and finished with a stunning, durable non-toxic epoxy, it brings authentic coastal vibes to any room. Choose your size, finish, and let us handmake a piece you'll treasure.
• •Email Subject: Real Wood, Real Art, Real Coastal Charm – That’s Tiki Soul. Body: Hi [Customer Name], Looking for decor that truly stands out? At Tiki Soul, we pour our passion into every decorative surfboard, using only premium solid wood and eco-friendly finishes. Forget mass-produced – embrace authentic, handcrafted artistry made in the USA. Discover the quality that has graced homes and businesses worldwide. [Link to Shop]
• •Ad Copy (Short, for a retargeting campaign): Overlay Text: Still Dreaming of That Coastal Touch? Caption: Your unique Tiki Soul surfboard awaits. Handcrafted from solid wood. Fully customizable. Bring the beach home. #TikiSoulSurfboards #CustomArt #BeachDecor #InteriorDesign #QualityCraftsmanship