Brand Tone

friendly, caring, artisanal, and eco-conscious

Brand Values

• •Craftsmanship & Uniqueness: Emphasizing handmade products, often unique or made in very small quantities, with customization options.
• •Eco-responsibility: Prioritizing Oeko-Tex certified fabrics, optimal fabric use to avoid waste, and creating reusable zero-waste products. Using reusable Hipli packaging for deliveries is another indicator.
• •Local & European Sourcing: Stating an effort to use products from France and Europe.
• •Community & Connection: Offering sewing workshops aims to bring people together.
• •Quality & Durability: Creating products that are "jolis et pratiques, ils dureront longtemps pour accompagner bébé durant ses premières années" (pretty and practical, they will last a long time to accompany baby during their first years).
• •Benevolence & Harmony: The name "Tiki Couds" is inspired by the Maori representation of the first Man, carrying values of benevolence, sharing, and harmony with nature.

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand tone (e.g., friendly, caring, artisanal, eco-conscious), including preferred vocabulary, words to avoid, and sentence structure examples. Share this with anyone creating content.
• •Emphasize "Handmade" and "Artisanal": Consistently use language that highlights the human touch, the care in creation, and the unique quality of handcrafted items. Words like "lovingly crafted," "stitched with care," "small-batch," and "unique design" reinforce this.
• •Show, Don't Just Tell, Eco-Consciousness: Instead of just saying "eco-friendly," explain *how* (e.g., "made with Oeko-Tex certified organic cotton," "we use every scrap of fabric to minimize waste," "shipped in reusable Hipli packaging"). This builds credibility and educates the customer.
• •Maintain a Personal and Approachable Connection: Use "I" and "we" to create a direct connection with the audience, especially as a small business. Share the story and passion behind the brand. Engage with comments and messages in a consistently warm and helpful manner.
• •Ensure Visuals and Text are Aligned: The tone of the copy should match the aesthetic of the visuals. For Tiki Couds, this means pairing soft, cute, and high-quality imagery with gentle, caring, and descriptive text. Consistency across all platforms (website, social media, emails) is key to building a strong, recognizable brand identity.

Social Perception

small, artisanal business dedicated to creating high-quality, eco-friendly, and charming products for babies and families. The owner presents the brand with a personal touch, sharing the inspiration behind the name and the commitment to sustainable practices. The offering of sewing classes suggests a desire to engage with the local community. Without broader, unsolicited customer feedback, a comprehensive view of social perception is challenging, but the curated image is positive and aligns with a conscious consumer base that values handmade, sustainable goods.

Copy Examples

• •Instagram Post (Image: Soft baby bib with a cute animal print): Wrap your little one in softness and style! 🌿 Our handmade bibs are crafted with Oeko-Tex certified cotton, gentle on delicate skin and kind to our planet. Each stitch is made with love, right here in Haute-Savoie. Discover the collection – link in bio! #TikiCouds #HandmadeWithLove #EcoFriendlyBaby #MadeInFrance #BabyEssentials
• •Facebook Ad (Carousel showing different customizable items): Searching for a truly unique baby gift? ✨ At Tiki Couds, we create personalized treasures that tell a story. From bespoke blankets to custom-themed bibs, let's design something special together. Because every baby deserves a one-of-a-kind welcome. Send us a message to start creating! #CustomBabyGifts #ArtisanalCreation #TikiCouds #ShopLocalFrance #EcoConsciousGifting
• •Website Product Description (For a zero-waste makeup remover pad set): Embrace a gentler routine for your skin and the Earth. Our reusable makeup remover pads are lovingly sewn from ultra-soft, certified fabrics. Perfect for your daily skincare ritual, they’re a beautiful step towards a zero-waste lifestyle. Washable, durable, and oh-so-kind. Make the switch today! #ZeroWasteLiving #SustainableBeauty #TikiCouds #HandmadeHome #EcoFriendlyChoices
• •Blog Post Title/Intro (About the benefits of Oeko-Tex fabrics): Why Oeko-Tex Matters: Choosing Health and Happiness for Your Baby (and the Planet!) 🌿 At Tiki Couds, we believe that what touches your baby's skin should be as pure and safe as your love. That's why we're passionate about using Oeko-Tex certified fabrics. Dive in to learn more about this important standard and why it's at the heart of our creations. #OekoTex #SafeForBaby #ConsciousParenting #TikiCoudsBlog #SustainableTextiles
• •Email Newsletter Snippet (Announcing new sewing workshop dates): Unleash your creativity and connect with fellow makers! 🧵 Our popular sewing workshops are back with new dates. Whether you're a beginner or looking to refine your skills, join us for a cozy and inspiring session. Let's create something beautiful together! Limited spots available – book yours now. #TikiCoudsAteliers #SewingWorkshop #DIYCommunity #HauteSavoieCreative #LearnToSew