Tono de Marca

Educational, Wholesome, and Reverent

Valores de Marca

• •Faith & Heritage
• •Education
• •Family & Community
• •Authenticity

Mejores Prácticas

• •Always Balance "Fun" and "Faith": Ensure the copy never strays too far in one direction. It's a fun game, but it's also a respectful educational tool. Use words like "joyful," "engaging," and "interactive" alongside "educational," "authentic," and "heritage."
• •Center the "Why": The brand's mission is to counteract digital isolation and promote family bonding. This "why" should be a recurring theme. Start copy with problems like "too much screen time?" or "want to connect more as a family?" before presenting the game as the solution.
• •Highlight Authenticity: In all longer-form copy (website, product descriptions), mention that the game's content is based on "authentic sources" or is "fact-checked." This builds trust and reinforces the brand's value of authenticity.
• •Speak to a Global, Multilingual Audience: Acknowledge the international reach. When appropriate, mention the availability of different language editions to broaden the appeal and show inclusivity.
• •Use Visually Evocative Language: The Kaaba is a powerful symbol. Use language that respectfully alludes to the pilgrimage experience. Phrases like "start the journey," "complete the tawaf," and "an adventure of faith" connect the tabletop experience to the profound real-world tradition it represents.

Percepción Social

The public perception of Tikboardgames.com and its 'Board Game of KAABA' is positive and aligns well with the brand's intended messaging. It is seen as a high-quality, educational tool for families, highlighting its role in teaching Islamic culture and fostering family bonds. The successful Kickstarter campaign and social media engagement suggest early validation and support, presenting the game as a desirable and meaningful gift. The brand is perceived as a niche but valuable contributor to the board game market, offering a unique product for a specific community while also inviting others to learn.

Ejemplos de Copy

• •Facebook/Instagram Ad: Headline: From screen time to family time. Body: Looking for a way to connect with your children and teach them the beauty of their faith? The "Board Game of KAABA" brings everyone to the table for a night of fun, laughter, and learning. Based on authentic sources, it's the perfect way to grow their knowledge and love for Islam. Shop now. Call to Action: Learn More
• •Website Product Description: Headline: The Journey of a Lifetime, on Your Tabletop. Body: Embark on an educational adventure with the "Board Game of KAABA." Answer questions, learn about sacred traditions, and be the first to complete the Tawaf. More than just a game, it's an experience designed to strengthen faith, spark curiosity, and create lasting memories with loved ones. Each box contains 250 fact-checked question cards, ensuring an authentic and enriching experience every time you play.
• •TikTok Video Concept: (Video shows a fast-paced montage of a family unboxing the game, setting it up, laughing, and moving pieces around the board with upbeat nasheed in the background.) On-screen text: "This Eid, give a gift that matters. 🎁" -> "Fun for all ages! 👨‍👩‍👧‍👦" -> "Learn your deen together. ✨" Caption: The best Islamic board game is back in stock! Get your "Board Game of KAABA" before it's gone. Link in bio! #islam #muslim #boardgame #eidgift #familyfun
• •Email Newsletter: Subject: An Eid Gift They'll Cherish. Body: This Eid, go beyond the usual gifts. Give the gift of knowledge, connection, and fun with the "Board Game of KAABA." Watch your family's faces light up as they challenge each other and learn fascinating facts about their faith. It’s the perfect centerpiece for any family gathering. Order today to ensure delivery before the celebration begins.
• •Promotional Tweet/X Post: Tired of the same old game nights? Level up with the "Board Game of KAABA"! 🕋 Test your knowledge, learn something new, and bond with family & friends. The perfect wholesome activity. #BoardGameOfKaaba #IslamicEducation #FamilyGameNight