Brand Tone

Elegant, Symbolic, and Personal

Brand Values

• •Artisanal Craftsmanship
• •Meaningful Connection
• •Quality Materials
• •Italian Heritage

Best Practices

• •Lead with Meaning: Always connect the product back to its symbolic value. Start captions and descriptions with the meaning (e.g., "Strength," "Love," "Peace") before detailing the materials.
• •Emphasize "Made in Italy": Consistently include phrases like "Italian goldsmith creations," "Handcrafted in Italy," or "Vicenza's artisanal heritage" to reinforce the brand's core value of authentic craftsmanship.
• •Use an Elegant & Evocative Vocabulary: Employ words that reflect the brand's tone, such as "exclusive," "refined," "harmony," "symbolic," and "poetry," to maintain a sophisticated voice.
• •Tell the "Linea Nature" Story: Regularly explain the concept of the Nature Line in your marketing. Educate the audience that each design is intentionally paired with a word, making it a central and easily recognizable brand story.
• •Maintain a Personal yet Professional Tone in Communication: When responding to comments or inquiries, be warm and personal, but always maintain the elegant and professional tone of the brand. Address customers by name when possible and answer questions with clarity and grace.

Social Perception

The audience perceives TIKA Gioielli as a provider of high-quality, beautiful, and unique jewelry. The connection to nature and the symbolic meanings are key differentiators that are well-received. The brand is seen as a source for special, meaningful gifts rather than fast-fashion accessories. The perception is that of an authentic, small-scale artisanal business, which resonates with customers seeking unique and well-crafted products.

Copy Examples

• •Wear a symbol of peace. Our Ginkgo leaf necklace, handcrafted in Italy from pure Ag925 silver, is more than a jewel—it's a wish for tranquility. Discover the piece that tells your story. #TikaGioielli #MadeInItaly #SymbolicJewelry #Artisanal
• •Looking for a gift with meaning? The TIKA 'Linea Nature' collection is born from Italian passion. Each jewel is engraved with a word like 'Love,' 'Strength,' or 'Fortune.' Give more than jewelry—give a message. Shop now and enjoy free shipping over €70.
• •TIKA Gioielli: Exclusive creations from the heart of Vicenza. Where Italian goldsmithing tradition meets the poetry of nature. Explore our collections.
• •A Gift from Nature, A Message for You. Hello [Customer Name], find harmony and beauty in our latest creations. Inspired by the perfect forms of nature, each piece from our 'Linea Nature' is designed to carry a special meaning. As a thank you for being part of our community, use code WELCOME10 for 10% off your next story.
• •Embody the essence of strength. These Oak Leaf earrings, meticulously crafted by Italian artisans, are engraved with the word 'Forza.' Made from radiant Ag925 silver, they serve as a daily reminder of your resilience and power. A perfect, meaningful accessory for you or a loved one.