Brand Tone

aspirational, luxurious, and professional, aiming for "affordable luxury" and "chic elegance."

Brand Values

• •Design and Aesthetics: Bold, contemporary design and statement pieces.
• •Partnership and Service: Commitment to strong B2B relationships through dedicated programs.
• •Quality and Exclusivity: Curated collections, high-end design, and priority access for trade members.
• •Accessibility: Balancing luxury positioning with an "affordable luxury" value proposition.

Best Practices

• •Lead with "Luxury" and "Elegance": Always use evocative and aspirational adjectives. Words like "elite," "chic," "luxurious," "bold," and "elegant" should be staples in the brand’s vocabulary to reinforce its high-end positioning.
• •Speak to the "Why," Not Just the "What": Instead of merely listing features, explain the benefit. A product isn't just "made of velvet"; it "envelops you in plush comfort." A sideboard doesn't just "store items"; it "commands attention and anchors your space."
• •Tailor the Message to the Audience: Differentiate between B2C and B2B communication. While general posts should focus on inspiration and style, copy aimed at designers should highlight practical benefits like the trade program, customization, and partnership.
• •Maintain a Professional and Polished Voice: Avoid overly casual slang, memes, or humor that could dilute the brand's luxurious and professional image. Communication should be clear, confident, and inspiring.
• •Use High-Impact Visuals and Let Them Breathe: The copy should complement, not crowd, the visuals. Keep text concise and powerful. The products are the heroes; the copy is the compelling narrative that tells their story.

Social Perception

Primarily perceived as a credible and established supplier within the professional interior design and retail community due to its B2B focus and presence on platforms like Houzz and Wayfair. Reputation is centered on industry standing.

Copy Examples

• •Sculptural form meets plush comfort. The Ameena Sofa isn't just a place to sit; it's the centerpiece that defines your entire room. Enveloped in rich velvet with a bold, contemporary silhouette, it’s the essence of luxurious living. #TijorisHome #LuxuryFurniture #VelvetSofa #InteriorDesignInspo #StatementPiece
• •Your vision deserves the perfect piece. The Tijoris Home Trade Program gives you more than just furniture; it gives you a partner. Gain access to wholesale pricing, live inventory, and a dedicated account manager to bring your boldest designs to life. Join our community of creators. #TijorisForDesigners #B2Bfurniture #InteriorDesignTrade #HomeDecorPro #FurnitureSupplier
• •Bold. Chic. Unforgettable. Furnish Your World with Tijoris Home.
• •Dear [Designer Name], a new era of design is here. We're giving our valued trade partners exclusive first-look access at our latest collection of statement decor and furniture. From captivating wall art to elegantly crafted sideboards, these new arrivals are designed to inspire. Explore the collection before anyone else. #TijorisHome #NewCollection #DesignerAccess #ExclusivePreview
• •Command attention in any dining or living space. The Britannica Sideboard is an exercise in elite contemporary design, where a clean white lacquer finish meets the brilliant warmth of polished gold hardware. With soft-close doors and an exposed stainless steel frame, it seamlessly blends bold aesthetics with thoughtful function. Make more than a statement—create an atmosphere.