Brand Tone

Empowering & Liberating, Direct & Unapologetic, Activist-Driven & Passionate, Educational & Informative, Inclusive & Intersectional, Community-Focused

Brand Values

• •Fat Liberation
• •Social Justice & Equity
• •Anti-Discrimination
• •Empowerment
• •Community & Support
• •Education & Advocacy
• •Intersectionality
• •Visibility

Best Practices

• •Be Unapologetically Direct: Use clear, unambiguous language. Don't shy away from terms like "fat" when used in an empowering, destigmatizing context, as advocated by Tigress Osborn and NAAFA.
• •Center Justice and Liberation: Frame issues through a social justice lens. The copy should reflect that this is about systemic change and human rights, not just individual feelings or "health" in the narrow, conventional sense.
• •Educate and Empower: Provide context and information that enlightens the audience about fatphobia and fat liberation, while also inspiring them to act or engage.
• •Champion Intersectionality: Actively acknowledge and incorporate how fatness intersects with other identities like race, gender, disability, and class in your communications to ensure inclusivity.
• •Foster Community and Solidarity: Use "we" and inclusive language to build a sense of belonging and collective action. Highlight the supportive nature of the community Tigress represents.

Social Perception

Within the Fat Activism Community: Tigress Osborn is widely respected as a knowledgeable, dedicated, and influential leader. She is seen as a vital voice for NAAFA and the broader fat liberation movement. General Public/Media: Her work is gaining more mainstream visibility, particularly through her role at NAAFA and accolades like the TIME100 Health recognition. Media portrayals are generally positive when focusing on anti-discrimination and human rights angles. Opposition: As with any social justice movement challenging entrenched societal norms, her work and the broader fat liberation movement face opposition, criticism, and misunderstanding from those who uphold societal anti-fat biases or disagree with the movement's tenets. However, her primary audience and community are clearly supportive and engaged.

Copy Examples

• •*Headline:* "Unchain Your Mind: A Workshop on Radical Fat Liberation." *Body:* "Tired of a world that wasn't built for you? Join Tigress Osborn and reclaim your power. Discover tools for advocacy, self-love, and community building. It’s not about changing your body; it’s about changing the world. Register now at tigresslair.com."
• •*Image:* A powerful graphic with a quote from Tigress. *Text:* "Systemic anti-fatness is not an opinion; it's a barrier to human rights. From healthcare to housing, discrimination is real. It's time to demand #SizeFreedom. Learn how you can support NAAFA and the fight for justice. Link in bio. #FatLiberation #TigressOsborn #NAAFA #EndWeightStigma"
• •*Title:* "Beyond 'Body Positivity': Why Fat Liberation is the Goal." *Intro:* "Feeling good in your skin is important, but true freedom comes when societal structures no longer oppress you for it. This isn't just about loving your reflection; it's about dismantling the systems that tell you not to. Let's talk about real liberation. Read more on tigresslair.com. #FatJusticeNow"
• •*Headline:* "Is Your Organization Truly Inclusive? Let's Talk About Size." *Body:* "Tigress Osborn offers expert JEDI (Justice, Equity, Diversity, and Inclusion) consulting with a focus on dismantling anti-fat bias. Create a genuinely welcoming environment that values all bodies. Book a consultation and lead the change: tigresslair.com/consulting."
• •*Subject:* "The Audacity of Fat People: And Why We Need More Of It." *Snippet:* "Tigress here. This month, we're diving deep into why unapologetic visibility is key to our liberation. Plus, updates from NAAFA and upcoming events where we can connect and make our voices heard. Read on..."