Brand Tone

Aspirational, motivational, and empowering. It is direct, action-oriented, and confident, focusing on achieving goals, building strength, and enhancing performance.

Brand Values

• •Strength & Performance
• •Quality & Durability
• •Empowerment & Control
• •Trust & Reliability

Best Practices

• •Use Action-Oriented Language: Start headlines and calls-to-action with strong verbs (e.g., "Master," "Conquer," "Unleash," "Build"). This aligns with the proactive, performance-focused nature of the brand.
• •Focus on Empowerment, Not Just Features: Instead of saying "Our straps are 59 cm long," say "The 59 cm length ensures a secure wrap for maximum control on your heaviest lifts." Frame features as direct benefits that empower the user.
• •Maintain a Premium Lexicon: Consistently use words like "premium," "engineered," "mastery," "control," and "power" to reinforce the high-quality positioning of the brand.
• •Keep it Direct and Confident: Avoid hesitant or overly complex language. The tone should be as strong and straightforward as the products themselves. Statements should be declarative and confident.
• •Ensure Visual and Textual Consistency: The dark, powerful, and motivational aesthetic of the brand's visuals must be matched by the copy. Every piece of text, from a hashtag to an email subject line, should feel like it belongs to the same strong, aspirational brand world.

Social Perception

The public perception of TIGRAR is positive and centered on product satisfaction. Customers rate the brand highly for quality and service, positioning it as a reliable provider of quality fitness accessories within its target market.

Copy Examples

• •Control Every Rep. Your ambition doesn't bend. Neither should your gear. TIGRAR wrist wraps provide the unyielding support you need to shatter your limits. Secure your grip on greatness. #TrainSmarter #PowerControlProgress
• •TIGRAR 'Unleashed' Lifting Straps: Master the Weight. Stop letting your grip be the weak link. Our 'Unleashed' lifting straps are engineered for maximum durability and hold, allowing you to focus on the pull, not your palm. Built for the lift that defines your next level. Add them to your arsenal.
• •Your New Personal Best is Waiting. It's not just a workout; it's a commitment. And every commitment deserves the right tools. Our premium resistance bands are designed to add critical intensity and unlock new plateaus, whether at home or in the gym. Discover the difference quality gear makes.
• •GEAR UP FOR GLORY. From warm-up to max-out, our premium fitness accessories are built to endure. Shop the collection and redefine your strength.
• •Your Gym. Anywhere. Power. Control. Progress. The TIGRAR Fitness Bundle. Swipe Up to Equip Yourself.