Brand Tone

Playful, Comforting, and Trendy

Brand Values

• •Comfort & Well-being
• •Novelty & Fun
• •Accessibility/Affordability

Best Practices

• •Define Your Core Audience & Speak Their Language
• •Create a "Brand Voice Chart"
• •Focus on Benefits & Feelings
• •Maintain Consistency Across All Channels
• •Review and Align Your "About Us/Story" with Current Offerings

Social Perception

Product-Focused, Not Brand-Focused; Generally Positive (for product types); Potential for Confusion

Copy Examples

• •Stress got you feeling sideways? Snuggle up with our Anti-Stress Calming Otter! Its soothing vibes and soft fur are your instant ticket to chill-town. Perfect for you, your little one, or anyone needing a cozy hug.
• •Warning: May cause extreme comfort and spontaneous happy dances! Slide into our Cozy Sharky Slides and let your feet experience a new wave of plushness. Beach day, couch day, any day – make it a Sharky day!
• •Life’s too short for boring stuff! Tigmee brings you the cutest, coziest, and most smile-worthy plushies and slides. Unwrap a little bundle of joy (or a big one, we don’t judge!). Find your new favorite comfort companion today!
• •That feeling when your Tigmee Calming Otter arrives. ✨ Instant mood boost! Who needs a little extra comfort this week? #Tigmee #CalmingOtter #PlushLove #StressRelief #CuteAndCozy
• •Psst! Your Cozy Escape is Now on Sale! 🦦🦈 Dive into dreamy deals on our best-selling Calming Otters and Sharky Slides. Limited time only – snag your comfort crew before they swim away!