Brand Tone

knowledgeable, enthusiastic, and helpful, balancing specialist authority with approachability, often energetic and vibrant in marketing

Brand Values

• •Specialization & Expertise
• •Variety & Quality
• •Customer-Centric Service
• •Inclusivity

Best Practices

• •Lead with Expertise, Follow with Enthusiasm: Always ground your copy in the knowledge of a specialist. Start with the "what" (e.g., "100 denier opaque tights") and then inject personality with the "why" (e.g., "for that perfectly bold, saturated color you've been searching for!").
• •Celebrate the Product: Use descriptive and slightly evocative language. Instead of "nice tights," opt for phrases like "buttery-soft feel," "intricate lace details," or "a vibrant pop of color." This shows a genuine passion for the products you sell.
• •Be The Helpful Friend: In all customer interactions—from social media comments to email support—maintain a helpful and approachable tone. Frame advice as a shared goal (e.g., "Let's find the perfect pair for your outfit!") rather than a simple transaction.
• •Keep it Visually Vibrant: Ensure your copy matches your visual identity. If you're posting about a colorful or "spooktacular" product, use equally energetic and playful language, including relevant emojis, to create a cohesive message.
• •Segment Your Audience Subtly: While the overall tone is consistent, slightly adapt the language for different collections. Copy for the men's line can focus more on technical aspects like "engineered for comfort" and "performance," while fashion collections can lean into more expressive and style-oriented language like "unleash your inner artist."

Social Perception

The definitive destination and go-to experts for hosiery, known for unique and extensive inventory, exceptional customer service, staff knowledge, friendliness, reliability, and professionalism.

Copy Examples

• •Tired of the same old black and navy? So were we. Introducing 50 shades of bold. From sunshine yellow to deep magenta, our new collection of opaque tights is here to transform your wardrobe. Expertly crafted in Italy for comfort that lasts and color that pops. Which hue will you choose? 🌈 #TightsDept #ColorYourWorld #OpaqueTights #StyleInspiration #LegwearSpecialist
• •Still thinking about those fishnets? Your cart is waiting.
• •Not Just For Her. Explore our curated collection of men's tights, socks, and legwear. Engineered for comfort, designed for style. Welcome to the new standard in legwear. SHOP MEN'S
• •The Experts in Everything Legwear. With over 35 brands sourced from Europe's finest makers, we're more than just a store—we're specialists. Whether you need the perfect sheer for a big event or a durable, everyday opaque, our team has the expertise to help you find your perfect fit. Fast, friendly, and Dublin-based. Discover Your Perfect Pair
• •Trasparenze 'Casablanca' Art Deco Fan Tights. Step into the elegance of a bygone era. The 'Casablanca' tights by Italian powerhouse Trasparenze are a masterpiece of hosiery design. An intricate Art Deco fan pattern flows seamlessly down the leg, creating a look that is both sophisticated and daring. Made with a soft, durable yarn and a comfortable waistband, these aren't just tights—they're a statement. Perfect for turning heads at your next event or simply bringing a touch of luxury to your day.