Brand Tone

Energetic, cool, community-oriented, approachable, inclusive, passionate, authentic, casual, and friendly.

Brand Values

• •Creativity and Self-Expression
• •Sustainability
• •Community
• •Connection to Barcelona
• •Passion and "Soul"

Best Practices

• •Always start with the feeling and the lifestyle. Whether it's the energy of a party or the feeling of the Barcelona sun, evoke the emotion first, then introduce the product.
• •Use inclusive language like "join us," "our community," and "we're all about...". Regularly highlight collaborations with local artists, DJs, and other brands to reinforce the community value.
• •Connect products and events back to the city and the brand's ethos. Use phrases like "Barcelona-born," "with soul," or "the spirit of the city."
• •Instead of just listing materials, frame sustainability as a lifestyle choice. Use phrases like "conscious style," "kind to the planet," and "eco-friendly choices for the modern urbanite."
• •Use a conversational tone. Ask questions in captions to engage the audience. Avoid overly polished or technical jargon. The voice should be that of a cool, approachable friend who is passionate about what they do.

Social Perception

Trendy and authentic brand, offering high-quality, stylish, and unique products. Perceived as a cultural hub, dynamic, integrated into local culture, and committed to sustainability. It embodies Barcelona's creative spirit and promotes a desirable lifestyle.

Copy Examples

• •See Barcelona differently. Our new collection is inspired by the city's hidden corners and electric energy. Handcrafted, sustainable, and ready for your next adventure. Find your soul, find your style. #TigerSoulBCN #BarcelonaVibes #SustainableFashion
• •This weekend, the soul of Barcelona's creative scene beats at our place. Join us for the Soul Market! Discover local brands, vibe to live DJ sets, and connect with the community. It's more than a market, it's a movement. See you at Carders, 27! #SoulMarketBCN #SupportLocal #ElBorn
• •Wrap yourself in more than just comfort. Our new organic hoodie is a statement. A commitment to style that's kind to the planet. Made with 100% organic cotton and a touch of Barcelona soul. Wear the change you want to see. #OrganicClothing #FashionWithSoul #TigerSoulBrand
• •Your Barcelona story is waiting. We've got the frames for it. 🕶️ #TigerSoulBarcelona #GafasDeSol #BarcelonaStyle
• •We're not just a brand; we're a beat in the heart of Barcelona. Born from a love for music, art, and sustainable style, Tiger Soul is an invitation to live authentically. To find the pieces that tell your story. This is fashion with soul.