Brand Tone

Conscious & Responsible, Passionate & Quality-Driven, Empowering & Supportive, Authentic & Natural, Approachable & Direct

Brand Values

• •Sustainability & Environmental Responsibility
• •Quality & Craftsmanship
• •Health & Well-being
• •Transparency & Ethics
• •Conservation
• •Local Empowerment

Best Practices

• •Prioritize "Organic" and "Sustainable": Consistently weave these keywords and their underlying principles into product descriptions, mission statements, and general communications to reinforce this core identity.
• •Emphasize Indonesian Heritage & Local Sourcing: Highlight the unique origin story and the benefits of supporting local Indonesian communities and using local ingredients. This differentiates the brand.
• •Maintain a Hopeful & Empowering Voice Regarding Quitting Smoking: Frame products as positive alternatives and tools for change, rather than just tobacco products. Focus on benefits like enhancing public spaces by reducing secondhand smoke.
• •Connect to the "Tiger" Symbolism and Conservation: Regularly link the brand name and its conservation efforts. This reinforces the ethical stance and adds an emotional connection for consumers.
• •Be Transparent and Educational: Clearly explain what snus is (especially for newer markets), the benefits of organic, and the company's ethical commitments. Use straightforward language, as seen on their current website.

Social Perception

Positive for Product Quality, Appreciation for Ethical Stance, Niche Appeal, Some Regulatory Concerns, Emerging Brand

Copy Examples

• •Headline: Go Smokeless. Embrace Nature. Tigersnus – Your Organic Alternative. Body: Discover the pure taste of tradition with Tigersnus. Crafted from locally sourced, organically grown Indonesian tobacco, we're committed to quality, sustainability, and helping you make a positive change. Better for you, better for our planet.
• •Social Media Post: Why choose Tigersnus? 🌱 We believe in a healthier future – for you and for the wild. Our snus and nicotine pouches are made with respect for the earth, supporting local communities and tiger conservation with every can. #Tigersnus #OrganicSnus #QuitSmoking #SustainableChoice #SaveTheTigers
• •Product Description Snippet (for Original Organic Snus): Experience the authentic, earthy notes of our signature organic snus. Hand-selected Indonesian leaves, grown without compromise. Just pure, classic tobacco flavor, the way nature intended. A true labor of love, from our fields to your pocket.
• •About Us Excerpt: Born in Indonesia, Tigersnus is more than just a snus company. We're a promise – of quality, of respect for our planet, and of a commitment to a smoke-free world. We champion organic practices and give back to protect the majestic tigers that inspire our name.
• •Email Marketing Subject: Taste the Difference: Go Organic with Tigersnus + Support Tiger Conservation! Body Teaser: Ready for a premium smokeless experience that aligns with your values? Tigersnus offers expertly crafted organic snus and nicotine-free options, all while contributing to a vital cause.